ICANN allows TLD .sucks domains
CALLER 2: Okay, he did a campaign to try to get a series of subdomains that were like consumer advocate subdomains like dot consumer, dot tax payer, dot shareholder, and most famously, dot sucks.
PJ: Dot sucks?
CALLER 2: Yeah, dot sucks.
PJ: So like Walmart dot sucks, like McDonalds dot sucks?
CALLER 2: Yes, and he proposed that they should, ICANN should create a dot sucks foundation which would be a independent organization that makes sure that dot sucks was only used by people who actually wanted to talk about the corporation sucking.
PJ: Huh wait, and just for people that don’t know, ICANN, they’re the, basically like the regulatory body that decides which top level domains are going to exist. So wait, so they would have like an internet right to, that every single website would have like a mirror image version of it where people just complained about the company that ran it?
CALLER 2: Yes. Yes.
PJ: That is a great idea.
ALEX: I agree.
CALLER 2: (laughs)
PJ: And who, do you know who shot him down?
CALLER 2: So ICANN decided not to go with it, but here’s the crazy thing: when they did the rerelease of all the major subdomains like when dot xyz and dot nyc, and all the new ones came out a few years ago, dot sucks made it through, and now all the companies are just buying up their own dot sucks.
PJ: Aaaaagh. So like McDonalds dot sucks is just owned by McDonalds?
CALLER 2: Yes, so–
ALEX: Yeah, McDonalds dot sucks forwards to the Contact Us page on McDonalds.
CALLER 2: A lost revolution.
PJ: Wait, hold on one second, okay?
CALLER 2: Yeah.
PJ: Yes. Alex Goldman dot sucks is available.
CALLER 2: (laughs)
ALEX: Why are you doing–why do that to me?
PJ: PJ Vogt dot sucks. [typing] Oh! I got both of them.
ALEX: PJ, don’t fucking buy my name.
CALLER 2: Maybe he’s protecting you from other people buying it.
ALEX: He’s not protecting me. You’re–have you ever listened to this show? You’re being so naive right now. He’s not protecting me.
PJ: I don’t know why you’re yelling at him, but it seems like something that will be chronicled on Alex Goldman dot sucks.
ALEX: Dude, come on.
PJ: Oh, it’s maybe not worth it. They’re $329 each.