How “Frozen” took over the World
And their lawyers allowed the music to spread naturally through social media. “The fact that Disney didn’t crack down on the millions of YouTube tributes, the fact that it’s been played everywhere, feeds back into the phenomenon,” Kaufman says.
.. It’s pre-approved for admiration by adults, not just children. Part of the movie’s success, then, may have just as much to do with parents as with kids. Kids aren’t just liking it more; parents are taking their kids to see it more.