Google Plus gives you the opportunity to be yourself ..

The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself.

.. “Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are,” said Bradley Horowitz, vice president of product management for Google Plus.