From Headline to Photograph, a Fake News Masterpiece
“I had a theory when I sat down to write it,” recalled Mr. Harris, a 23-year-old former college quarterback and fraternity leader. “Given the severe distrust of the media among Trump supporters, anything that parroted Trump’s talking points people would click. Trump was saying ‘rigged election, rigged election.’ People were predisposed to believe Hillary Clinton could not win except by cheating.”
.. But eventually he agreed to tell the story of his foray into fake news, a very part-time gig that he calculated paid him about $1,000 an hour in web advertising revenue. He seemed to regard his experience with a combination of guilt about having spread falsehoods and pride at doing it so skillfully.
.. It was a photo from The Birmingham Mail, showing a British election 3,700 miles from Columbus — but no matter.
.. Mr. Harris admits; he had simply bought the abandoned web address for $5 at ExpiredDomains.net.
.. That was exactly the insight on which Mr. Harris said he built his transient business: that people wanted to be fed evidence, however implausible, to support their beliefs. “At first it kind of shocked me — the response I was getting,” he said. “How easily people would believe it. It was almost like a sociological experiment,”
.. Mr. Harris said he would have been willing to promote Mrs. Clinton and smear Mr. Trump had those tactics been lucrative. But as other seekers of clicks discovered, Mr. Trump’s supporters were far more fervent than Mrs. Clinton’s.
.. He had put a pop-up on the site inviting visitors to “join the ‘Stop the Steal’ team to find out HOW Hillary plans to steal the election and what YOU can do to stop her!” and collected 24,000 email addresses.
.. Asked whether he felt any guilt at having spread lies about a presidential candidate, Mr. Harris grew thoughtful. But he took refuge in the notion that politics is by its nature replete with exaggerations, half-truths and outright whoppers, so he was hardly adding much to the sum total.
“Hardly anything a campaign or a candidate says is completely true,” he said.