openpolitics.com

Fox Viewers May Be Graying, but Their Passion Still Pays

In cable, the ages range from as young as 28.9 for Comedy Central, to 39.2 for another Fox sister network, FX, 43.6 for ESPN, and 52.9 for USA.

.. Mr. Moffett said the most successful brands always had to be aware of reinventing themselves for the next generation. He cited the example of Cadillac.

“It was amazing,” Mr. Moffett said. “You could see the average Cadillac buyer was getting one year older every year. It didn’t take a lot of math skills to realize if nothing changed, one day the last Cadillac buyer was going to walk into the showroom and then drop dead on the way out.”