Fear and Trembling in Las Vegas
A week with the street preachers of Sin City.
He gives me lessons in salesmanship. “You only have thirty seconds to make a pitch,” he says. “Whatever the product, you have to make them think they need it. Each person, you have to learn to mimic them. If they’re abrupt, you have to be abrupt. If they’re open, you have to be open.”
.. According to Ricky, you have to make it clear they need the product—weed-killer, say—without insulting them: “You have to say, you’re doing such a great job with those cypresses, but I couldn’t help noticing a couple leaves are wilting.” Being vulnerable, he says, is often a great sales tactic. Personal stories create the illusion of connection.
.. Until 2005, casino hotels such as the Bellagio treated the Strip outside their doorstep as their de facto property and street preaching was banned, the prohibition enforced by byzantine Clark County—Vegas’s home county—restrictions on the size of a banner a person could carry. Jim was arrested under such restrictions in 2005.
.. It was then that Jim found an unlikely ally: the American Civil Liberties Union, not historically a friend to the religious right.
.. Clark County wanted to settle with him, he says, and spent the deposition asking if he’d take money in lieu of policy change.
.. Jim is partial, I come to learn, to the dumb routine, as a means of disarming those he sees as his intellectual enemies, accustomed to expecting someone who’s not “academically playing with all the cards.” Such a perception, he says, can work in his favor.
.. His only interest is in learning just enough theology to respond to the questions and concerns of would-be converts: “I have no desire to learn things that I’m not able to pass on in a practical way to other human beings. Learning for the sake of learning—I have no desire to do that.
.. “And I said, ‘Lemme ask you a question: once you’ve gone through that whole course and you graduate and you’ve got that diploma, how many people are you going to be able to talk to about this subject matter?’” The answer? Not many. “And I said, ‘Why take the time, then? Why don’t you spend your time down handing down tracts on the street trying to reach people for Christ, rather than getting another degree under your belt, so that you can feel like you’re kind of a mucky muck within Christianity?