Engagement Algorithms Work off of Emotions like Fear, Anger, Jealousy
violence is a part of human nature, too, but the technology of the atom bomb multiplies the danger for us all. So too with these newsfeed algorithms, which favor engagement above everything else, no matter how base and degraded the content is.
I’ve been thinking a lot about this interview with Jaron Lanier, and I’ll just share an excerpt because I think it provides some insight: “The problem, however, is that behind the scenes there are these manipulation, behavior modification, and addiction algorithms that are running. And these addiction algorithms are blind. They’re just dumb algorithms. What they want to do is take whatever input people put into the system and find a way to turn it into the most engagement possible. And the most engagement comes from the startle emotions, like fear and anger and jealousy, because they tend to rise the fastest and then subside the slowest in people, and the algorithms are measuring people very rapidly, so they tend to pick up and amplify startle emotions over slower emotions like the building of trust or affection.” https://lareviewofbooks.org/article/delete-your-account-a-co…!