Digital Marketing: How To Get Off Track in 90 Days

Trajectory planning suggests that the way to know if something is worth doing for a year is to try it for a short period of time, then measure the value of the results.

.. In fact, the graph of success for most content strategies usually plays out quite differently. You work and invest day after day, then after years of work, you see an “overnight” success. Early indicators are relatively useless for most content strategies.

.. Determined business leaders tend to overestimate what they can accomplish in 1 year, and underestimate where they could be in 3 to 5 years.