Contradictions: Engagement in the Clouds

He en­vi­sions a fu­ture where, when a busi­ness needs some­thing done, “they is­sue the work or­der to the la­bor cloud and some­one picks up the work or­der and gets it done.” This al­lows the busi­ness “to get the work done with­out think­ing about the kind of re­la­tion­ship they have with the worker.”

Ob­vi­ous­ly, no sane man­ag­er should ex­pect “engagement” from the denizens of the “labor cloud”, any more than they can from the grow­ing chunk of the pop­u­la­tion work­ing for low pay in permanent-part-time mod­e. See? Con­tra­dic­tion!