There’s an irony undergirding all of this, particularly Parscale’s tweet. During the 2016 campaign, Parscale ran the Trump team’s digital advertising efforts, which included spending tens of millions of dollars on Facebook ads, leveraging Facebook staff who embedded with the campaign to guide their strategy. Of all the ways in which Facebook directly and indirectly helped Trump win the presidency, none was more important than that ad-buying partnership, as Parscale well knows.
In other words, Parscale certainly knows how to work tech companies for Trump’s political benefit. In 2018, though, positioning those liberal-run companies as inherently biased is a better use of his political capital.