Barista to the Rich
Starbucks CEO Howard Schultz is stepping down to lead an effort at the company to build high-end coffee shops that will charge as much as $12 a cup
.. . Starbucks’s move toward high-end coffee is aimed at refreshing its brand, which has been facing increasing competition from specialty roasters such as Stumptown and Intelligentsia, as well as from mass coffee purveyors like Dunkin’ Donuts.