16:30: It can be advantageous to describe a benefit or trade-off to a
Normally when you travel by air, you expect an airbridge to your terminal, but one pilot said “I’ve got bad news and good news: The bad news is .. the good news is we have a bus that will take you right to passport control”
There always was an upside to the bus, but pointing it out creates value.
Prius: By enabling people to have a small, modest car without having any stigma about it. (21 min)
If there was a limit on how much you could save, people would use to as a target (29 min)
Economics is an analysis with all the other interesting variables set to zero.
If you have 5% Muslims, the kitchen will go halal because non-muslims don’t care.
Wine is the universal donor.
If you hire 10 at a time, you hire for diversity, rather than hiring the median. Family gets a van and a small car.