My conversations with him about her star power.
Donald Trump and I used to talk a lot about Omarosa Manigault Newman. The future president was fascinated by her. He was fascinated by her self-absorption and nastiness, fascinated by her fleeting star power and fascinated by the fact that she was publicly recognizable by her first name alone, sort of like Prince or Madonna... Viewers gravitated toward Omarosa because, on a show that exploited a “Lord of the Flies” scenario to see how badly an average group of men and women wanted to please Trump, she could behave so horrifically that it reassured folks that they probably wouldn’t be — couldn’t be — that monstrous themselves... The producers of “The Apprentice” originally thought that the show’s dog-eat-dog world would be its main attraction and that Trump’s now famous boardroom firings would just be icing on the cake. They soon discovered that Trump decapitating people with his signature phrase — “You’re fired!” — and most of the other scenes he inhabited were what gave this ensemble act its real juice.in the show’s first season in 2004 Omarosa owned her own peculiar space. Viewers loved hating her.“I’m going to crush my competition and I’m going to enjoy doing it,” she declared on the show... she dispensed with decorum and bluntly told people off. She often belittled her own teammates when strategy was debated.If she decided she wasn’t up for a particular challenge she found a way to dodge it... She was scheming, deceitful, ruthless and unapologetic, and Trump was mesmerized... Trump told me that he initially had been worried that some of “The Apprentice” contestants lacked star power. Omarosa changed his mind.“I didn’t think she had it. But she was great casting,” he told me. “We didn’t know she was the Wicked Witch until the audience found she was the Wicked Witch. We had an idea but you never know how it is going to be picked up.”.. Worried about what would become of him if and when NBC canceled “The Apprentice,” he sought advice about how best to secure his stardom. He told me he rang up Lorne Michaels, the producer of “Saturday Night Live,” for counseling... “Which is bigger, a television star or a movie star?” he asked.
“A television star,” Michaels replied. “Because you are on in front of 30 million people, every week, virtually every week.”
All of this gave Trump a newfound appreciation of Omarosa.
“I would have never thought that Omarosa was a star,” he told me. “I didn’t think she was that attractive. I didn’t think she was anything. And she became a star.”
.. When Omarosa bungled her final task (shopping some art) toward the end of the first season, Trump canned her. His own star was shining brightly and he didn’t need Omarosa’s added glare.
.. By most accounts, she treated her White House stay the same way she handled “The Apprentice” competition — full speed ahead, detractors be damned.
.. Trump tweets relentlessly when he feels cornered or obsessed, and he is currently obsessed with Omarosa. She is just as craven and self-absorbed as he is, and betrayal by a kindred spirit has never sat well with him.
.. Trump’s response is also evidence that the man elected in part because of the managerial and business prowess he demonstrated on “The Apprentice” can’t get his country’s priorities in order. Expect him to wallow in moments like this for years to come.
President Trump buoyed the white nationalist movement on Tuesday as no president has done in generations — equating activists protesting racism with the neo-Nazis and white supremacists who rampaged in Charlottesville, Va., over the weekend
.. angrily asserting that so-called alt-left activists were just as responsible for the bloody confrontation as marchers brandishing swastikas, Confederate battle flags, anti-Semitic banners and “Trump/Pence” signs.
.. But members of the president’s staff, stunned and disheartened, said they never expected to hear such a voluble articulation of opinions that the president had long expressed in private. National Economic Council Chairman Gary Cohn and Treasury Secretary Steven T. Mnuchin, who are Jewish, stood by uncomfortably as the president exacerbated a controversy that has once again engulfed a White House in disarray.
.. And of the demonstrators who rallied on Friday night, some chanting racist and anti-Semitic slogans, he said, “You had a lot of people in that group that were there to innocently protest and very legally protest.”
Since the 1960s, Republican politicians have made muscular appeals to white voters, especially those in the South, on broad cultural grounds. But as a rule, they have taken a hard line on the party’s racist, nativist and anti-Semitic fringe. Ronald Reagan, George Bush and George W. Bush roundly condemned white supremacists.
.. In 1991, the first President Bush took on Mr. Duke, who was then seeking the governor’s seat in Louisiana, saying, “When someone has so recently endorsed Nazism, it is inconceivable that someone can reasonably aspire to a leadership role in a free society.”
.. But his unifying tone, which his staff characterized as more traditionally presidential, quickly gave way to a more familiar Trump approach.
No sooner had he delivered the Monday statement than he began railing privately to his staff about the press. He fumed to aides about how unfairly he was being treated, and expressed sympathy with nonviolent protesters who he said were defending their “heritage,” according to a West Wing official.
.. Mr. Trump prides himself on an unapologetic style he learned from his father Fred Trump, a New York City housing developer, and Roy Cohn, a combative lawyer who served as an aide to Senator Joseph McCarthy in the 1950s.
.. The president was about to revert to his initial, more defiant stance. As Mr. Trump approached the microphone in the lobby of Trump Tower on Tuesday, aides winced at the prospect of an unmediated president. With good reason.
.. the hiring of Mr. Kelly, who was to impose discipline on a chaotic West Wing.
.. He added that efforts by the president to equate the actions of the counter-protesters, however violent they may have been, with the neo-Nazis and the driver of the car that murdered a protester were “unacceptable.”
“There’s no moral equivalence,” Mr. Cantor said.