Announcing his candidacy for the Republican nomination back in June 2015, Donald Trump stated “We need a leader that wrote ‘The Art of the Deal’ “. Tony Schwartz was the ghostwriter of the book Trump calls ‘his proudest achievement’. Schwartz has been vocal about his regrets in working on the piece, but, having worked intimately with Trump, provides a fascinating perspective into the personality and idiosyncrasies of the Republican nominee
3 Distinctive Trump Traits:
- Utter disregard for the truth & lack of conscience
- Guided by immediate self interest
- Inability to admit he was wrong
Trump Strength:
- Persevering. Aggressive in pursuit of Goals
- Manipulating the Media to get Attention