The Language of Persuasion

With election season upon us, Lee Hartley Carter, president of Maslansky + Partners, a language strategy firm, and the author of Persuasion: Convincing Others When Facts Don’t Seem to Matter (TarcherPerigee, 2019), offers insight into the way language persuades the unconvinced.

 

Americans of Muslim Faith

Richard Rohr: The Face of the Others

Jesus taught us what God is like through his words, his actions, his very being, making it clear that “God is love” (1 John 4:8,16). If God is Trinity and Jesus is the face of God, then it is indeed a benevolent universe—at its very core.

The brilliant Jewish philosopher, Emmanuel Lévinas (1906-1995), said the only thing that really converts people, the ultimate moral imperative, is “the face of the other.”

.. When we receive and empathize with the face of the other (especially the suffering face), it leads to transformation of our whole being. It creates a moral demand on our heart that is far more compelling than the Ten Commandments. Just giving people commandments on tablets of stone doesn’t change the heart. It may steel the will, but it doesn’t soften the heart like a personal encounter can.

.. So many Christian mystics talk about seeing the divine face or falling in love with the face of Jesus. I think that’s why Clare of Assisi (1194-1253) often used the image of “mirroring” in her writings. We are mirrored not by concepts, but by faces delighting in us, giving us the face we can’t give to ourselves. And, of course, the ultimate and perfect mirror is the face of God.

The early mirroring we receive from our parents is particularly important. Neuroscience now shows that the gaze between a newborn and his or her loving caretaker creates “mirror neurons” that help a person become compassionate and have empathy for others. Moreover, although none of us can demand or expect absolutely unconditional divine love from another human being, we can experience very real aspects of it. This helps us be able to imagine what God’s love is like and keeps us open to God’s love.

James Finley offers a fitting poetic image for this idea:

When God eases us out of God’s heart into the earthly plane, God searches for the place that is most like paradise, and it’s the mother’s gaze. In the mother’s gaze, she transparently sacramentalizes God’s infinite gaze of love, looking into the eyes of the infant. And when the infant looks into her eyes it is looking into God’s eyes, incarnate as her loving eyes.

When caregivers and infants gaze at each other, their brain activity increases; parts of their brains literally light up. Similarly, Finley says:

.. When God gazes at us and we gaze at God, both of us light up. God lights up in the sense of the joy of being recognized by the one that God created in his own image and likeness for the very sake of this recognition. For us it’s a moment of visceral, intimate communion or oneness that feels like homecoming. [2]

‘Riling Up the Crazies’

As long as I’ve covered politics, Republicans have been trying to scare me.

Sometimes, it has been about gays and transgender people and uppity women looming, but usually it has been about people with darker skin looming.

They’re coming, always coming, to take things and change things and hurt people.

A Democratic president coined the expression, “The only thing we have to fear is fear itself.” But it was Republicans who flipped the sentiment and turned it into a powerful and remorseless campaign ethos: Make voters fear fear itself.

The president has, after all, put a tremendous effort into the sulfurous stew of lies, racially charged rhetoric and scaremongering that he has been serving up as an election closer. He has been inspired to new depths of delusion, tweeting that “Republicans will totally protect people with Pre-Existing Conditions, Democrats will not! Vote Republican.

He has been twinning the words “caravan” and “Kavanaugh” in a mellifluous poem to white male hegemony. Whites should be afraid of the migrant caravan traveling from Central America, especially since “unknown Middle Easterners” were hidden in its midst, an alternative fact that he cheerfully acknowledged was based on nothing.

The word “Kavanaugh” is meant to evoke the fear that aggrieved women will hurtle out of the past to tear down men from their rightful perches of privilege.

Naomi Wolf told Bill Clinton, and later Al Gore, they should present themselves as the Good Father, strong enough to protect the home (America) from invaders.

By Separating Families at the Border, the Trump Administration Enforces the “Rule by Nobody”

  • Donald Trump said that the Democrats made him do it.
  • Jeff Sessions, the Attorney General, said it was the Bible.
  • Kirstjen Nielsen, the Secretary of Homeland Security, said it was the law.

They all said it wasn’t them. In their unified defense of the policy of separating children from their families at the border, Administration officials have adopted a technique of deflection that renders victims and critics powerless: they have depersonalized the violence.

.. This is how violence works in the world’s most cruel and terrifying societies. The victims of genocide, ethnic cleansing, mass deportations, mass incarceration, man-made famines, and other disasters that humans intentionally visit on the “other” are always anonymous. The perpetrators portray their victims as a mass—the “animals” of Trump’s imagination, or the enemies and criminals that Sessions and Nielsen conjure up when they talk about asylum seekers

.. it’s not only the victims who are anonymous—it is also the perpetrators.

.. when Nielsen claims, in effect, to be just following orders, the nation’s top officials are not merely lying; they are de-personifying the perpetrators. They are not merely refusing to be held accountable but are saying that no one will account for the violence.

.. Vladimir Putin, has perfected it over the years. He has denied knowledge of arrests, trials, or even people of whom he was doubtless aware. He has shrugged his shoulders and spread his arms in a gesture of helplessness while claiming that the Russian judiciary is independent from the executive branch

.. Writing about the relationship between violence and bureaucracy, Hannah Arendt said, “In a fully developed bureaucracy there is nobody left with whom one could argue, to whom one could present grievances, on whom the pressures of power could be exerted.” She called bureaucracy the “rule by Nobody.”

.. What may be new, however, is a Presidency that explicitly cedes authority to that bureaucracy. Faced with widespread criticism of the family separations, the Administration is not exactly doubling down in defense of it. It is not trying to bring voters, journalists, or politicians around to supporting its policies.

.. one can observe “if not shame, then at least chagrin.” But I don’t think it’s chagrin that’s causing officials to shift the responsibility onto anonymous others.

.. The kind of state that Trump would like to run—and apparently the kind of state of which Sessions would like to be Attorney General and Kirstjen Nielsen would like to be Secretary of Homeland Security—is one that can subject its enemies to what Arendt called “administrative massacres.”

.. The logic of such a state demands an all-powerful bureaucratic machine; it demands the terrifying spectre of the rule by Nobody. So they are retrofitting the United States with such a bureaucracy—cruel, senseless, and accountable to no one.