My conversations with him about her star power.
Donald Trump and I used to talk a lot about Omarosa Manigault Newman. The future president was fascinated by her. He was fascinated by her self-absorption and nastiness, fascinated by her fleeting star power and fascinated by the fact that she was publicly recognizable by her first name alone, sort of like Prince or Madonna... Viewers gravitated toward Omarosa because, on a show that exploited a “Lord of the Flies” scenario to see how badly an average group of men and women wanted to please Trump, she could behave so horrifically that it reassured folks that they probably wouldn’t be — couldn’t be — that monstrous themselves... The producers of “The Apprentice” originally thought that the show’s dog-eat-dog world would be its main attraction and that Trump’s now famous boardroom firings would just be icing on the cake. They soon discovered that Trump decapitating people with his signature phrase — “You’re fired!” — and most of the other scenes he inhabited were what gave this ensemble act its real juice.in the show’s first season in 2004 Omarosa owned her own peculiar space. Viewers loved hating her.“I’m going to crush my competition and I’m going to enjoy doing it,” she declared on the show... she dispensed with decorum and bluntly told people off. She often belittled her own teammates when strategy was debated.If she decided she wasn’t up for a particular challenge she found a way to dodge it... She was scheming, deceitful, ruthless and unapologetic, and Trump was mesmerized... Trump told me that he initially had been worried that some of “The Apprentice” contestants lacked star power. Omarosa changed his mind.“I didn’t think she had it. But she was great casting,” he told me. “We didn’t know she was the Wicked Witch until the audience found she was the Wicked Witch. We had an idea but you never know how it is going to be picked up.”.. Worried about what would become of him if and when NBC canceled “The Apprentice,” he sought advice about how best to secure his stardom. He told me he rang up Lorne Michaels, the producer of “Saturday Night Live,” for counseling... “Which is bigger, a television star or a movie star?” he asked.
“A television star,” Michaels replied. “Because you are on in front of 30 million people, every week, virtually every week.”
All of this gave Trump a newfound appreciation of Omarosa.
“I would have never thought that Omarosa was a star,” he told me. “I didn’t think she was that attractive. I didn’t think she was anything. And she became a star.”
.. When Omarosa bungled her final task (shopping some art) toward the end of the first season, Trump canned her. His own star was shining brightly and he didn’t need Omarosa’s added glare.
.. By most accounts, she treated her White House stay the same way she handled “The Apprentice” competition — full speed ahead, detractors be damned.
.. Trump tweets relentlessly when he feels cornered or obsessed, and he is currently obsessed with Omarosa. She is just as craven and self-absorbed as he is, and betrayal by a kindred spirit has never sat well with him.
.. Trump’s response is also evidence that the man elected in part because of the managerial and business prowess he demonstrated on “The Apprentice” can’t get his country’s priorities in order. Expect him to wallow in moments like this for years to come.
To protect his boss at critical junctures in his improbable political rise, the lawyer relied on intimidation tactics, hush money and the nation’s leading tabloid news business, American Media Inc., whose top executives include close Trump allies.
.. in the summer of 2015, when a former hedge-fund manager told Mr. Cohen that he had obtained photographs of Mr. Trump with a bare-breasted woman. The man said Mr. Cohen first blew up at him, then steered him to David J. Pecker, chairman of the tabloid company, which sometimes bought, then buried, embarrassing material about his high-profile friends and allies.
.. a female former Trump business partner had accused him of sexual misconduct, Mr. Cohen released a statement suggesting that the woman, Jill Harth, “would acknowledge” that the story was false. Ms. Harth said the statement was made without her permission, and that she stands by her claims. It was not the last time Mr. Cohen would present a denial on behalf of a woman who had alleged a sexual encounter with Mr. Trump.
.. American Media publications, which include The National Enquirer, Star, Us Weekly and Radar.
.. July 2015 when Mr. Cohen received a phone call from Jeremy Frommer, a hedge-fund manager turned digital entrepreneur, who had obtained photos of Mr. Trump appearing to autograph the breasts of a topless woman from the estate of Bob Guccione, the founder of Penthouse magazine.
.. “He was in a rage,” Mr. Frommer said in an interview. “He’s like, ‘If you show those photos, I’m gonna take you down.’”
.. It was a job Roy Cohn, a New York lawyer best known for advising Senator Joseph McCarthy, had done decades earlier for Mr. Trump.
.. Mr. Pecker and Mr. Trump, a staple of the American gossip media since the 1980s, have a friendship that goes back decades. The relationship benefited Mr. Trump throughout the campaign as The Enquirer lionized him and hammered rivals like Ted Cruz, Ben Carson and, finally, Hillary Clinton.
The genius in the White House has always believed that what makes him special is his ability to get things done without going through the steps others must take.
In school, he bragged that he’d do well without cracking a book. As a young real estate developer, his junior executives recalled, he skipped the studying and winged his way through meetings with politicians, bankers and union bosses. And as a novice politician, he scoffed at the notion that he might suffer from any lack of experience or knowledge.
.. doubled down on his belief that smashing conventions is the path to success but underscored his lifelong conviction that he wins when he’s the center of attention.
.. “To go into those campaign rallies with just a few notes and connect with people he wasn’t at all like, that takes a certain genius. His genius is he’ll say anything to connect with people. He won by telling the rally crowds that the people who didn’t like them also didn’t like him.”
.. familiar tactics: a bold, even brazen, drive to put on a show and make himself the star.
.. he tweeted that he did use “tough” language — a long-standing point of pride for the president, whose political ascent was fueled by his argument that, as a billionaire, he is liberated to say what some other Americans only think.
.. “He needed to be stroked all the time and told how smart he was,”
.. The way we got things done was to approach him with an idea and make him think it was his. It was so easy.”
.. “Donald was always a forest person; he never knew anything about the trees. He knew concrete was brought in on trucks, but he really didn’t know how to run a project. What he had was street smarts — good instincts about people.”
.. he has always encouraged people around him to view him as someone who could see things that others could not.
.. “He means, okay, he didn’t hit the brains lottery, but he’s brilliant and cunning in the way he operates. He’s amazing at taking the temperature of the room and knowing how to appease everyone. You want that kind of instinct in your quarterbacks, in your generals. It’s not what we’ve ever thought of as what makes a great president, but he’s never going to be the guy who makes great speeches. This is who he is.”.. Being something of a genius was central to Trump’s self-image.. Everyone around him learned to cater to that — even his father.. In the first major newspaper profile of Trump, in the New York Times in 1976, his father, Fred Trump, describes his son as “the smartest person I know.”.. Throughout his life, Trump has believed that his instincts and street smarts positioned him to succeed where others might struggle... His father often told Trump that “you are a king,” instructing him to “be a killer.”.. Fred Trump was a student of Dale Carnegie.. and an acolyte of Norman Vincent Peale .. who preached a gospel of positive thinking... “I know in my gut,” he said in an interview last year. “I know in 30 seconds what the right move is.”.. “He can’t collaborate with anybody because he doesn’t listen to anybody,”.. “He doesn’t trust anybody, except his family. That’s why [his former wife] Ivana was involved in everything and why now his children are too.”.. also believed he had something more: a genius for showmanship, a knack for surrounding himself with the trappings of success, thereby creating the perception that he was uniquely capable of big, bold action... Genius and ego were both essential elements of success on a grand scale, Trump said.. every great person, including Jesus and Mother Teresa, found the path to success via ego:.. In Trump’s vocabulary, “genius” is perhaps the highest praise, and it refers to a street-level ability to get things done... Trump often referred to his lawyer and early mentor Roy Cohn as “a total genius” or a “political genius,” even if he was also “a lousy lawyer.”.. Trump explained in one of his books that his own true “genius” was for public relations: Rather than spending money on advertising, he said, he put his efforts toward winning news coverage of himself as a “genius.”.. Trump has also had moments of extreme self-doubt. Biographer Harry Hurt described a period around 1990 when, as his marriage to Ivana Trump was breaking up, he occasionally spoke about suicide