The Problem with YouTuber Boxing

A video about Logan Paul, Jake Paul, YouTube boxing and the pursuit of redemption.


0:00 Logan Paul & Jake Paul Boxing Call-Out

01:36 1. YouTuber Boxing

07:38 2. More Than Just a Game

13:00 3. The Boxing Story

21:02 Surfshark VPN Spot

22:46 4. Lads Who Landscape

32:06 5. Respectability on the Ropes

42:35 6. Whose Story is it Anyway?


*Some Copy about the Video for the YouTube Algorithm*

The past few years have seen the rise of a strange phenomenon in the form of YouTuber Boxing. Where Joe Weller vs KSI and even KSI vs Logan Paul felt strange and new, the recent Social Gloves (or YouTubers vs TikTokers) event suggested that the embrace of the sweet science of bruising by influencers and other online creators might be here to stay. Few have embraced the trend more than the Paul brothers, Logan & Jake, however. Since losing to KSI, Logan has gone on to fight Floyd Mayweather whilst Jake has taken on Deji, AnEsonGib, Nate Robinson and Ben Askren. Jake Paul vs Tyron Woodley is sure to similarly draw huge crowds to watch online. In this video, I try to unpick the Jake Paul and Logan Paul’s pivot to boxing as an act of story telling—in particular an attempt to draw upon a well-established set of tropes from the boxing film genre (including titles such as Rocky, Creed, Million Dollar Baby, Raging Bull, The Fighter and Cinderella Man) to help pave their road to redemption.