.. comparatively little is known about how and why narcissistic people do good.
.. narcissistic people may be the ultimate “rational actors” when it comes to charitable giving. That is, they tend to weigh the costs and benefits to themselves before acting, unlike other people, who often make emotionally driven or automatic decisions to help and give. Sometimes, this can make narcissists look generous, at least on the surface.
.. The takeaway for charities is that narcissistic people may prefer engaging in charitable activities that are easy, don’t cost anything and that involve a one-time commitment. An example would be so-called slacktivism activities, such as sharing social-media posts, which can be used to draw attention to certain important issues.
.. These examples suggest that charities might want to consider increasing the rewards or benefits that come from donating, especially in populations that tend to score higher in narcissism, such as males and younger adults... there may be a place in the world for all kinds of givers, and understanding what drives narcissistic people to do good could help charitable organizations be more strategic in how they appeal for help.