Trump’s new power couple

She’s a strategic adviser in President Donald Trump’s West Wing. He’s a lobbyist who moonlights as the head of the American Conservative Union, which hosts the annual Conservative Political Action Conference — a key gathering for Trump supporters.

.. Mercedes and Matt Schlapp, a power couple tailor-made for Trump’s Washington.

 .. have embraced their parallel roles as loyal surrogates for a president whose rise has reshaped their party and upended the conservative movement.
.. , Mercedes Schlapp — known as Mercy — is among the leading candidates to become communications director after the resignation last week of Hope Hicks.
.. The move, said to be favored by White House chief of staff John Kelly
.. Other internal candidates under consideration include Treasury spokesman Tony Sayegh and press secretary Sarah Huckabee Sanders, who could take on a dual role, as her predecessor, Sean Spicer, did.
.. Schlapp, a former Fox News contributor
.. Schlapp is also well-liked by the president, in part because her husband is so often on television defending him.
.. A veteran of the George W. Bush White House and the Koch brothers’ Washington operation, Matt Schlapp was elected chair of the American Conservative Union
.. “Matt has successfully been representative of the conservative movement and been able to defend Trump without looking like a sycophant
.. in 2017, when Schlapp invited alt-right provocateur Milo Yiannopoulos
.. This year, the conference hosted a range of speakers from what were once the fringes of the Republican Party, and even hosted French nationalist Marion Le Pen.

.. “The sort of personality cult aspect of the Trump presidency … have caused people to have sort of a fire sale on long-established conservative principles,” Goldberg said.

.. “Those conservatives who are dubious about President Trump’s approach have withered down to next to nothing,”

.. “It’s not CPAC’s change of attitude toward Trump, it’s the American conservative activists who have changed their attitude toward Trump. … By the way, we agree with them.”

.. Schlapp’s lobbying firm, brought in more than $1 million in revenue in 2017 — up from $640,000 in 2016 and $600,000 in 2015.

.. “He has professionalized the conservative movement to be the backbone of the Republican president in power,” Lanza said. “I think he would have been equally successful if it were President Jeb or President Cruz

 

Ivanka Trump Knows What It Means to Be a Modern Millennial

Then there is The Celebrity Apprentice, which just premiered its fourteenth season.

.. Plus, she says, “we have an unbelievable cast who, as my father says, just hate each other. Which is good!”

.. Donald Trump is virtually synonymous with the modern-day concept of branding.

.. The Apprentice made her famous: a 20-something real estate diva. As she herself points out, “Young professionals don’t usually have pop-culture relevance.” She started getting piles of fan mail from girls who wanted to grow up to be just like her.

.. “So, my husband’s idea of a date night somehow always involves me looking at one of his development sites.” Everyone nods knowingly.

.. And that is when she saw that there was a big hole in the market: No one was designing for the young professional woman who wants clothes with more style than Ann Taylor but not as fashion-disposable as H&M.

.. “We are targeting millennials who aspire to have very big careers, but they are also training for marathons or learning French or starting a family. Every aspect of their life is just as important to them as their careers.”

.. Me and my peers, we’re working really hard at being moms and sisters and professionals. There was a previous generation of women who rose through the ranks in an environment when work and life were highly compartmentalized. And I think now, because of technology, we’re always on.

.. It’s about empowerment and redefining what it means to be a woman in this generation.”

.. XiXi, the nanny, who is Chinese and is teaching the children to speak Mandarin.

.. “His own dreams are bold, and I love that in someone,” says Ivanka, “but he’s incredibly relaxed and calm. The world could be collapsing around him, and nothing fazes him. He’s very solution-oriented. Plus it was nice finding someone who is a genuinely good person.

.. “For me, being so close to work is everything. I get here in three minutes and give them a bath, read to them, and put them to bed, and then I go out almost every night right afterward with Jared.”

.. “I would say she is definitely the CEO of our household, whereas I’m more on the board of directors.

.. Jared’s brother, Joshua, has his own venture-capital firm and was an early investor in Instagram.

.. He is also dating Karlie Kloss

.. This gives some sense of the intersecting worlds that Jared and Ivanka travel in: fashion, finance, media, art, real estate, technology, society

.. In some ways they are the twenty-first-century analog to the It Power Couple that her parents were during the go-go eighties.

.. But I would say Jared and Ivanka are centered in a more low-key, contemporary, family way. I think they don’t need to be as sort of . . . out there in the more outlandish eighties way that my parents were.”

.. Two of the people who are often in those smaller groups are Chelsea Clinton and her husband, Marc Mezvinsky. “She’s always aware of everyone around her and ensuring that everyone is enjoying the moment,” says Chelsea. “It’s an awareness that in some ways reminds me of my dad, and his ability to increase the joy of the room.

.. “There’s not a lot of bullshit in Ivanka’s life. Living through everything that she saw as a kid, she has a very good filter on what’s real, what’s not, what’s worthwhile, and what’s not.

.. movers and shakers

.. with Judaism, it creates an amazing blueprint for family connectivity.”
“Also the ritual for us having Sabbath,” says Jared.

.. “Yeah, we observe the Sabbath,” says Ivanka, sipping her lychee martini. “From Friday to Saturday we don’t do anything but hang out with one another. We don’t make phone calls.”

.. ‘If we’re going to do Shabbos, I’m going to cook.’ She never cooked before in her life, and became a great cook. So for Friday, she’ll make dinner for just the two of us, and we turn our phones off for 25 hours.

.. And for Arabella to know that she has me, undivided, one day a week? We don’t do anything except play with each other, hang out with one another, go on walks together. Pure family.”

.. If I was married to somebody who, even if beneath the surface, didn’t like the fact that I work so hard or didn’t support my ambitions for myself or felt self-conscious about my last name . . . I think it would be very hard to build a solid foundation on that.”