Many Republicans have joined the Never Trump camp, but few have previously been more important to the Party than Stuart Stevens. After working on George W. Bush’s two Presidential campaigns and serving as a consultant for several major congressional candidates, Stevens was Mitt Romney’s top strategist in 2012. He began speaking out against Donald Trump in 2016 and today is an adviser to the Lincoln Project, a political-action committee formed by current and former Republicans to prevent Trump’s reëlection. In Stevens’s new book, “It Was All a Lie: How the Republican Party Became Donald Trump,” he tells the story of his long career in politics and how the party he once worked for has been subsumed by nativism, bigotry, and cruelty. But Stevens doesn’t believe that the G.O.P. was taken over by someone entirely alien to its ideology or behavior. As he writes, “How do you abandon deeply held beliefs about character, personal responsibility, foreign policy, and the national debt in a matter of months? You don’t. The obvious answer is those beliefs weren’t deeply held.”
I recently spoke by phone with Stevens, who was in Vermont. During our conversation, which has been edited for length and clarity, we discussed what a Romney Presidency might have looked like, the ethics of campaign consultants, and how we should evaluate the George W. Bush years.
Your book differs from others in arguing not that the Republican Party has gone wrong with Donald Trump, but that the Republican Party has been going wrong for a very long time. What is the difference in your mind between those two critiques, and why did you think it was important to make the latter one?
I think I wanted to believe for a long time that when Donald Trump came along he was hijacking the Party. A lot of people were wrong about Trump in 2016, but it’s hard to find somebody more wrong than I was. I predicted he wouldn’t win the primary, and I predicted he wouldn’t win the general election. In retrospect, a lot of that was that I didn’t want to believe it. He says he has ninety-five per cent Republican approval, and that’s probably an exaggeration, but let’s say it is eighty-nine per cent or so. You look at what Trump is saying, and the degree to which the Party is comfortable with it, and I don’t know what conclusion to come to other than that Trump very well suits the Republican Party. In the book, I trace the history of the Party from the post-World War Two era, and Trump is one direction the Party could have gone in. I don’t know how else to say it, but it did go in that direction.
Without getting into a question about cause and effect, and how the universe functions, and whether a different future was possible, what do you think held the Republican Party together pre-Trump, and what was attractive to you about it?
What appealed to me was a party that believed in personal responsibility, that character counts, and that was strong on Russia and free trade, and strongly pro legal immigration. It’s not just that the Party has drifted away from those principles, like parties do. As far as I can tell, the Party is actively against every one of them. We’re the “character doesn’t count” party. We’re the anti-personal-responsibility party. We’re the pro-Putin party. I think the only conclusion is that a party that said it believed in these things didn’t really believe in them. If a George Wallace type had run in the Democratic primary in 2016, would that person have won? No. Had that person by some freak accident won, would the Party establishment have coalesced around him? No. They would have said, “This isn’t what the Democratic Party stands for.”
Your book has a huge chapter about racism and the degree to which it’s always been a part of the modern Republican Party. How do you see the effect it had before Trump?
There are always these tensions. There was Eisenhower; there was McCarthy. We look at William F. Buckley now and mourn him for the loss of this erudite voice. Instead we have Sean Hannity. But we forget Buckley started out as a stone-cold racist arguing for segregation. If you go to the Bush campaign that I worked on in 1999 and 2000, when Bush called himself a compassionate conservative and was criticized on the right, he tried to articulate a different vision. Had Bush not become a wartime President, I think it’s fascinating to think what would have happened.
But the Party has existed predominantly as a white party. I think if you’re a business, and you spend sixty years appealing to one segment of the market, you get good at that and not very good at the other. What I think is really striking is that we used to admit this was a failure and talk about it. We used to talk a lot about a big tent. I go back to 2005, when Ken Mehlman, the chairman of the Party, went before the N.A.A.C.P. and apologized for the Southern strategy.
This was the same Ken Mehlman who helped run the Bush reëlection campaign, which used anti-gay-marriage initiatives to turn out Republicans in key states.
What I say about this is that we were far from perfect in Bush world. We played too much to the dark side. But we had an aspiration to be better than we were. I think that’s important. With Trump, he takes your worst self and validates that as your best self. That part of you, we all have it, that feels aggrieved, that feels cheated—the side of you that, when someone cuts you off in traffic, you have that little spirit of road rage. Trump said, That’s your best self. You should empower that. I think that that’s an important distinction.
Bush clearly is a nice guy in certain ways that Trump is not a nice guy. But when you look back at the Bush Administration, and you look at what’s going on now—when you talk about contempt for science and you look at the way the Bush Administration dealt with global warming, when you look at spurning expertise and making decisions and how Iraq ended up playing out and Katrina played out, do you think that even if we see that the intentions were different and that cruelty was not the point of the Bush Administration, to take a phrase from another writer, that there were more commonalities there? And that it’s not a coincidence that the last two Republican Presidencies are ending in failure, assuming that Trump’s Presidency is ending soon?
I think the answer is, yes, those elements were there. Definitely. Look, Bush gets elected. If you look at that picture of him signing [No Child Left Behind] with Ted Kennedy behind him, I mean, today that would be submitted in a war-crimes trial in the Republican Party. It’s unimaginable that that would happen with Trump. There was that side of Bush. What happened after 9/11? Did he demonize Muslims? No, he didn’t. He defended Muslims. There’s that side of him. Obviously, Iraq was a debacle, and we can argue about how that happened, why it happened, what they believed when they went in—but it was a disaster, undoubtedly, one of the great disasters in American history.
I think we played too much on the social-conservative side, particularly, with the same-sex-marriage referendum. I think that’s regrettable. So I don’t think it’s one or the other. I think both. What I’m describing is the tension within that party, that both elements existed. Now that’s not uncommon for a party. You can look at Joe Biden and you can look at Bernie Sanders, and they exist in the same party. There’s an argument to be made that diversity is a strength, though I think the sort of know-nothingness of anti-science is not a strength. I don’t think that’s diversity. I think it’s ignorance.
I think that Bush being there as a leader made a huge difference in an ability to at least assert values of commonality that were not our worst selves. I think with Trump that has been abandoned. Then the question becomes, Do you accept that? In 2015, when I went out against Trump, I can’t tell you how many people in the Republican Party, high levels, were e-mailing me and saying, Thank you for doing this. I can’t do it because of X, Y, and Z, right up to about ten o’clock on Election Night. Then I started getting e-mails saying, Could you maybe erase that e-mail I sent? I think in many ways everything that a lot of us said about Trump in 2015 turned out to be overly optimistic.
If I had said in 2016 that it’s going to be July, 2020, and we’re going to have the worst economy ever in the history of America, the greatest decline in G.D.P. in American history, over a hundred and fifty thousand Americans dead in a pandemic in the last four months, and Donald Trump is talking about suspending elections, people would have said I’m crazy.
It’s not ideal. Let me ask you, though, about your mental state. You write about the deficit and “out of control” federal spending being a phrase Republicans use. And then you say, “But no one really believes in it any more than communicants believe they are actually eating and drinking the body and blood of Christ.” Putting the latter aside for a minute, when you say no one really believes it, are you implying that no Republicans really believe it, or that you didn’t believe it when you were working in Republican politics?
I’ve said before that I probably represented the worst of the American political system. I was a guy who was drawn to politics because of campaigns and not government. You know, I didn’t think I’d be very good at government. I briefly worked on the Hill and I was probably the world’s worst staffer, which, there’s a lot of competition for that. The process of government, which at its base level is usually pretty boring and tedious, just didn’t appeal to me. I really didn’t think about this stuff a lot. I should have thought about it more. You’re not powerless. You can have an impact on this.
The deficit line is just something people say, in the way you say when you see someone you don’t like, “It’s nice to see you.” It’s sort of like a social nicety. If you said to them, “Are you for major deficits?” They would say, “No,” and they would have passed that lie-detector test. But if you had said, “Are you willing to do what it takes to end the deficit?” The answer would have been what happened, “No.” It’s really even worse than that. If you go and you look at the last time that the deficit got wrestled under control, it was under Clinton. In part, that was because Clinton passed a tax increase. If you go back and you look at what we all predicted, and I made a million spots, we predicted economic Armageddon after the Clinton days. Instead, we had the beginning of the greatest period of growth in American history. We were wrong. I think we have to admit that and look at what happened.
Would Mitt Romney have made a good President if he had been elected in 2012?
I think Mitt Romney would have been a great President, and every day I wish that he were President.
Maybe this gets to the fundamental issue we’ve been going back and forth on. I think a lot of people acknowledge that Romney is in many ways a pretty decent, honorable man. Certainly, I think a lot of liberals think this now, and a lot of centrists think this now. At the same time, you’ve just finished talking about how Iraq was a disaster and how Republican economic policies don’t really make much sense. Romney was, essentially, running on “doubling Guantánamo,” and an aggressive foreign policy, and the Paul Ryan budget. If Romney had been elected, would his have been another Republican Presidency that ended the way the Bush Presidency did? Is that sort of more important than the fact that Romney is an honorable guy?
I don’t think that all Republican Presidencies end badly. I don’t think that the Bush Forty-one Presidency ended badly. I think that the W. Bush Presidency is the tragedy of Iraq. I think Mitt Romney is someone who has a proven record of being able to bring people together and being able to solve problems in a practical way not driven by an extreme ideology. I believe that we would have had more control on deficit spending, because you would have had someone who actually could have done something about it, who would have actually believed in it. Unlike Donald Trump who says, “I’m the king of debt,” and can’t pass anything because he can’t bring people together.
It’s interesting why Mitt Romney picked Paul Ryan, and it’s a very personal choice and I don’t want to speak for the senator, but I think he picked him as a governing choice. I mean, he said as much. I think it’s correct. He had no experience on Capitol Hill. He thought that having that experience would be important. Paul Ryan was someone who was well liked across the aisle. I think, together, they could have brought a lot of economic sanity to the country. I think they would have tried. Is it possible in America today to bring the budget down? I think so. I don’t know anyone on the conservative side that can do the same with any credibility.
But Paul Ryan helped pass the Trump tax cuts, which, as you say, were deficit-exploding. He was the one who shepherded it through the House.
Yes, yes. I think when not combined with cuts in the budget, it creates huge deficits that we have. If cutting taxes was a unified theory for Republicans, which it is in a certain class of Republicans, I think it’s proved to be a very false religion. I don’t think that what we invested in cutting taxes has proved to be accurate.
I’m less convinced that Mitt Romney and Paul Ryan and a Republican Congress would have gotten responsible about the federal budget in this alternate universe we’re talking about. Bush also had a budget-busting tax cut. It just seems very integral to what the Republican Party is, completely independent of Donald Trump.
Well, you can’t argue with that, O.K.? Whether or not Romney could have taken the Party in a more productive, rational fiscal policy, we’ll never know. I say this in the book, and I think it’s pretty much inarguable, the idea of so-called trickle-down economics has proved to be nonsense.
Do you think Paul Ryan and Mitt Romney and George W. Bush think it’s nonsense?
I can’t speak for them.
How do you understand his 2012 campaign—that Romney met with Trump—and things like this?
Listen, both those candidates had fifty per cent favorables. Romney got a lot of criticism for not going far enough on stuff. If you go back to the foreign-policy debate, he was criticized for not trying to make Benghazi the center of all evil. In the Republican primary, I remember this well, there was one of those awful raise-your-hand questions: Who believes Barack Obama is a socialist? Mitt Romney was the only person who didn’t raise his hand.
He did write a book called “No Apology,” presenting Obama as some sort of foreign-policy radical.
I think there were huge failures with Barack Obama’s foreign policy. I really don’t know how anybody would argue with that. You could argue that those failures were inevitable, but you can’t look at Syria, the greatest human-rights tragedy in the post-World War Two world, and not think that it was a tremendous, horrible failure. You can sustain two beliefs. I can. One, that Barack Obama is a decent human being, and if Barack Obama were President today the country would be better off. I say that without hesitation, while admitting that there were failures. I think that there was a failure on Obamacare not to be able to come to some greater ability to have both parties support part of it. And probably what we should have done on Obamacare is divide it into pieces. I think it’s governmentally problematic when you have one party pass it.
He did pass a version of Mitt Romney’s health-care plan, but let me ask you, Are you in touch with Romney?
I talk to Senator Romney some. Mainly about books we’re reading and just stuff going on in mutual friends’ lives. You know, the impeachment, for example, I had no idea how he would vote. The stuff that I talk to him about is more like personal stuff.
Do you think that Romney or Bush will endorse Joe Biden? Do you think that they should?
I would be very surprised if they do. I think, particularly, for an ex-President the roles that they play—I mean, there’s a lot of talk about why didn’t President Obama weigh in more in the primary. I think it is a unique role that has serious gravity.
I would be very surprised if Senator Romney endorsed him. My experience with Romney is pretty much that on the record and off the record is the same these days. What he said is that he intends to do what he did last time. I think that’s what he’ll do.
Does that disappoint you in any way?
No. I think Mitt Romney has been heroic. I think the eternal shame of most of these Republicans is going to be, why didn’t we follow Mitt Romney? I mean, Mitt Romney went out [against Trump] in March of 2016, and, had the Republican Party rallied around him, we could have saved ourselves from this incredible debacle and disgrace and humiliation.
Did you ever figure out what his whole Secretary of State flirtation thing was? Do you think that was just trying to be an adult in the room?
I pretty much know what it was about, because I talked to him then. I think it’s pretty much what you would think—that there’s a greater duty to the country, and I think he thought that, out of respect for the office and the process, he should talk to Donald Trump. I think he’s very glad that he was never asked to be Secretary of State, because I think it would have been the shortest Secretary of State tenure in history. I don’t think he would have lasted two months.
Why are Southerners attracted to Donald Trump?
It’s a question I’ve asked myself a lot, because in many ways Donald Trump is the caricature of the rich Yankee that we’re always warned about, who has no manners, no respect for anyone, including women, who is crass, and values money over everything. That’s Donald Trump, and he’s pretty much wildly popular with a lot of polite Southerners. I think that there is a perception of Donald Trump as a fighter that appeals to a Southern Scotch-Irish tradition that loves to fight. I think there was a sense that he was politically incorrect and would tell the establishment, “Screw you.” At the same time, in a lot of these states he did worse than Mitt Romney did. In many ways, Mitt Romney was an unusual fit being a Mormon and also being from Massachusetts. I think that there’s a lot of reluctance.
I’ve found the Roy Moore thing both the most inspiring and depressing event, because you say, “What would it take to get white Republicans to vote for a Democratic moderate?” You say, “O.K., what if the Republican was a child molester?” [In 2018, the Democrat Doug Jones defeated Moore in the race for a U.S. Senate seat, after Moore denied reports that he had made sexual advances toward underage girls in the seventies.] The positive is—and not for the first time—that Alabama was saved by African-Americans and saved by, particularly, African-American women. And saved by evangelicals. You know, one of the things that drives me absolutely crazy is we talk about evangelicals and say Trump is popular with evangelicals, and that’s not true. Trump is popular with white evangelicals.
Same with the way we talk about the working class.
The Lincoln Project ads have obviously been very effective in getting a lot of press. Do you think that they’re aimed more at élites to signal the Republican opposition to Trump, or are you really trying to get voters to switch? I’m not saying the first is necessarily unimportant, but what’s the goal?
I think there are multiple purposes here, and I think the purposes are shifting as the Lincoln Project starts spending more money on television. I think, in part, they’ve existed to give permission to others to say what needs to be said that isn’t being said. Look, I’m just kind of a backup singer in the Lincoln Project. It wasn’t my creation. I’m playing rhythm guitar on this thing. But not having a client is very liberating. You don’t have to worry that if you go too far, it’s going to blow back on your client, because you don’t have a client. I think that part of the role that the project has been able to play is to say what people are thinking, but you really can’t say that out loud. You say it out loud, and I think that’s positive, and I think it moves the needle of discussion. I think that it helps the Biden campaign.
I know that Trumpworld gives every indication of being obsessed with the Lincoln Project, and then it’s a joke when they attack us. Are you crazy? I mean, we’re not running for President. That’s a day that they’re not focussed on the Biden campaign.
Let’s say I’m a little bit of a cynical person, and let’s say I’m, like, look, these Lincoln Project ads have been really good, but the people who are doing it are these former Republican operatives like Steve Schmidt, who was working for Howard Schultz a year ago, and John Weaver, who got in trouble for agreeing to do lobbying for Russia a year ago. It’s all these operatives, and they’re coming together to make money off anti-Trumpism. Why is that too cynical?
There are none of us that couldn’t be making a gazillion dollars working for Trump. The idea that you’re going to go out and run against your own party and that’s going to be beneficial financially is nonsense. Look, we’re political consultants. We even joked about this. “How is it that we became the conscience of the Party?” We’re supposed to be the hacks. We’re supposed to be the people who say, do anything. We don’t confuse ourselves with role models. We don’t confuse ourselves with being candidates. We’re operatives. We’re all appalled at what’s happened in the Republican Party. We have a few skills that we developed over the years, and our choice is one of three things: support Trump or say nothing; O.K., not going to do that. Be quiet; really don’t like that. Or try to use these skills that we have to make a difference.
You sound like Liam Neeson in “Taken.”
Yeah. Well, look, I mean, I don’t think society should look at the total gestalt of the political system and say, “You know, the people I really admire are consultants.” That would be a pretty sick society. You could argue whether or not we’re a necessary evil, but I don’t think that people are going to look at Jeffersonian democracy and say the problem with that Constitution is it didn’t have enough about political consultants. We’re an aberration of a system that has evolved, but it is our system, and we are good at some stuff.
Either Donald Trump is going to be elected President or he’s not. I hope he’s not. We are trying to employ that which we know how to do to achieve that goal. We’re not confusing it with personal nobility. We’re just guys and women that know how to do some stuff, and we’re trying to do it to beat Donald Trump.
Yet in anonymously trying to exploit the fissures within the Democratic ranks — fissures that ran through this past week’s debates — Mr. Mauldin’s website hews far closer to the disinformation spread by Russian trolls in 2016 than typical political messaging. With nothing to indicate its creator’s motives or employer, the website offers a preview of what election experts and national security officials say Americans can expect to be bombarded with for the next year and a half: anonymous and hard-to-trace digital messaging spread by sophisticated political operatives whose aim is to sow discord through deceit. Trolling, that is, as a political strategy.
Mr. Mauldin, who has not been previously identified as the creator of the website, said he had built and paid for it on his own, and not for the Trump campaign. But the campaign knows about the websites, raising the prospect that the president’s re-election effort condoned what is, in essence, a disinformation operation run by one of its own.
“We appreciate their efforts in their own time with parodies like this that help the cause,” he added.
Inside the campaign, Mr. Mauldin, 30, is seen as a rising star, prized for his mischievous sense of humor and digital know-how, according to two people familiar with the operation. He also appears to be very much on point in his choice of targets: Mr. Biden is the Democrat polling strongest against Mr. Trump and has been repeatedly singled out on Twitter by the president.
Mr. Biden’s campaign knew about the fake website for months, but had not been of aware of who was behind it, said T.J. Ducklo, a campaign spokesman. “Imagine our surprise that a site full of obvious disinformation,” he said, “is the handiwork of an operative tied to the Trump campaign.”
Mr. Ducklo sought to place the website firmly in the context of Mr. Trump’s own social media habits — such as tweeting doctored videos — and what he said was the president’s lack of interest in measures to ensure the integrity of American elections.
In addition to Mr. Biden, Mr. Mauldin has anonymously set up faux campaign websites for at least three other Democratic front-runners. “Millionaire Bernie” seeks to tar Mr. Sanders as a greedy socialist; “Elizabeth Warren for Chief” mocks her claim of Native American ancestry; and “Kamala Harris for Arresting the People” highlights her work as a prosecutor who, the site says, “put parents in jail for children skipping school — and laughed about it.”
None, though, has proved as successful as the Biden website. Mr. Mauldin boasted in the interview that he had fooled people into thinking his Biden website was the real campaign page. Some offered to donate money, he said, and others wanted to volunteer.
Mr. Mauldin insisted there was nothing duplicitous about it. “I don’t make any claims on the site to lean one way or the other,” he said, adding, “Facts are not partisan.”
It is buyer beware, and not just for unwitting Democrats. In 2017, a group of Democrats took a page out of the Russian playbook and posed as conservatives to try to divide Republicans in Alabama’s special Senate election, a race narrowly won by a Democrat. And as the 2020 campaign gets underway, election experts say they see signs that Americans from both sides of the political divide are getting ready to do the same. National security officials are also warning that Russia will again try to disrupt the election by spreading disinformation.
Meddling by foreigners is illegal. But trolling or disinformation spread by American citizens is protected by the First Amendment, and if Mr. Mauldin’s work is any guide, Americans may well do a far better job deceiving one another than any Russian troll could hope for.
A Viral Hit
Unlike much of the Russian disinformation, which often has been crude and off-key — remember the Facebook ad promoting Mr. Sanders as a gay-rights superhero? — the faux Biden site has been a viral hit. Mr. Mauldin even started selling mock Biden 2020 T-shirts through the website to capitalize on its success.
From mid-March, when Mr. Mauldin first began promoting the website on Reddit, through the end of May, it had more than 390,000 unique visitors, according to data compiled by SimilarWeb, a firm that analyzes web traffic. Mr. Biden’s official campaign website had about 310,000.
Of the people who found the websites through search engines, 83 percent landed on Mr. Mauldin’s page, according to SimilarWeb. None of it was paid traffic.
The website’s success was not accidental. Mr. Mauldin put it up well before Mr. Biden’s official website and aggressively pushed it out on Reddit, getting clicks and links and exposure. It had a big boost in May when a handful of media outlets — The Daily Callerand CNET, among others — wrote stories about the fake page beating Mr. Biden’s and linked to it. Links from established media websites are weighted heavily by search engines. The New York Times is not linking to Mr. Mauldin’s websites to avoid further boosting them in search rankings.The Trump consultant, Patrick Mauldin, has built websites featuring a number of candidates, including Senator Elizabeth Warren.
In recent weeks, as search companies became aware that Mr. Mauldin’s website was fake, it has fallen below the real Biden page. But it remains among the top results, and it already appears to have fooled people.
“I know a lot of Biden supporters were furious when they saw that website,” said David Goldstein, the chief executive of Tovo Labs, a Democratic digital consulting firm in New York. “They suspected other Dem candidates were behind it.”
Then there were the less politically astute. In late April, Mr. Mauldin anonymously took to Reddit to boast that people were confusing his website for the real one. He posted in r/The_Donald, a popular spot for right-wing trolls to trade tips and show off, using the handle NPC_12345.
“How many Democrats can we red pill with my fake Joe Biden site?” Mr. Mauldin wrote in one post.
Another post included messages from duped Democrats. One person wanted Mr. Biden to speak at her son’s school. Another suggested the former vice president look to an old soul group, the Fifth Dimension, for his campaign song.
There were even messages asking Mr. Biden not to criticize other Democrats, Mr. Mauldin said in the interview. “They want it to be all ‘Kumbaya’ with the Democrats.”
He was not having it. “It’s important for everyone to realize aspects of their own side or candidate that maybe they don’t know about or don’t want to look at,” he said.
By “their own side,” Mr. Mauldin meant Democrats. He is not trolling any Republicans.
For decades, conventional wisdom in politics held that trying to undermine your opponent’s base would only motivate that group to vote against you. But in 2016, Russian disinformation and the Trump team’s own targeting of disenchanted Democrats led many campaign veterans on the left and the right to conclude that sowing dissent inside an opponent’s ranks could work. It worked especially well if the criticism appeared to come from their own side.Mr. Mauldin posted on Reddit about his fake websites, helping to drive traffic to them.Credit
With websites like the faux Biden page, “essentially you’re trying to sow chaos and you’re trying to basically do voter suppression,” said Mr. Goldstein, the Democratic consultant.
“You want their supporters to get sad, to get angry, to get turned off from their chosen candidate,” he continued. “The way voters tend to work: They don’t turn off from a candidate and pick up someone else; they turn off from a candidate and turn off politics.”
Mr. Goldstein’s firm, Tovo, tried to prove as much during Alabama’s special Senate election in 2017. With targeted ads, Tovo led conservative Republicans to a website featuring articles by conservatives who opposed the far-right candidate, Roy Moore. Moderate Republicans were directed to a site that suggested they write in a different candidate. The effort relied only on genuine content from conservatives, and it was entirely separate from the Democrats who used Facebook to pose as conservatives.
Tovo later published its findings. It claimed to have driven down moderate Republican turnout by 2.5 percent, and conservative Republican turnout by 4.4 percent.
Unlike Tovo, Mr. Mauldin makes no claims of trying to prove any concepts, and he had no intention of outing himself. When approached by The Times, he argued that he should not be identified because he had not sought the spotlight, and because he feared threats and harassment. He preferred “to work behind the scenes,” he wrote in an email.
Mr. Maulden registered the Biden site privately so that his name and contact details would not appear in any public searches. But The Times was able to confirm Mr. Mauldin’s identity because the Biden page shared the same Google analytics tags with a number of other active and defunct websites, including the ones he has made for the three other Democratic candidates. Some of those sites that shared the Google tags were registered under Mr. Mauldin’s name.
Sipping a Crown Royal and Coke at a bar in downtown Austin, Mr. Mauldin bore little resemblance to the boasting troll he played on Reddit. He is slight, and has boyish features. He wore his shirt neatly tucked into jeans, and paused to consider questions before answering. When he did not want to answer, he quietly said, “I don’t know” or “I don’t remember” — even when asked about things it was hard to imagine he had forgotten, like what he told the Trump campaign about his websites.Mr. Mauldin works on President’s Trump’s re-election campaign, which kicked off this past month in Orlando, Fla.CreditErin Schaff/The New York Times
Mr. Mauldin grew up in eastern Texas, and described his political views as “closest to libertarian.” He studied marketing at Texas A&M, and taught himself digital design skills, building on a childhood love of drawing.
He and his brother founded Vici after helping a family friend win a state representative race. Their big break came in June 2016, when the Trump campaign’s digital operation, short of manpower and scrambling, hired Vici.
Mr. Mauldin quickly impressed. His specialty was making the kind of viral videos that riffed on pop culture and were relentlessly pumped out on social media by the Trump campaign. One came after Hillary Clinton dropped a reference to the augmented-reality game Pokémon Go into a speech, urging voters to “Pokemon Go to the polls.” Mr. Mauldin responded with a video that featured Mrs. Clinton as a Pokemon creature players had to catch, providing the kind of tit for tat needed to feed a day of news stories.
In a testimonial on Vici’s website, Brad Parscale, Mr. Trump’s 2016 digital director and now his campaign manager, called Mr. Mauldin “an indispensable part of our digital operation” in the president’s first campaign.
People with ties to the re-election campaign, all of whom spoke on the condition of anonymity because of nondisclosure agreements, said that Mr. Mauldin was brought back on retainer for the 2020 race.
Mr. Mauldin would not discuss specifics of his role with the campaign, citing his own nondisclosure agreement. He was only slightly more talkative about his websites.
Pressed on whether he thought they were deceptive, Mr. Mauldin complained that people put too much emphasis on identity “instead of examining the facts themselves.” He brushed off a question about whether GIFs of Mr. Biden touching women, devoid of any context, represented facts.
The point, Mr. Mauldin said, was to help Democrats see their candidates for who they were — warts and all — and not try to pretend that they all agreed and were in lock step on every issue.
As he sees it now, “there’s a party line and you either toe it or you’re a traitor,” he said, adding that this applied to both Democrats and Republicans.
But weren’t his sites encouraging Democrats to look for traitors?
“I mean, they could do it themselves,” Mr. Mauldin said with a laugh. “But they’re not. That’s the problem.”