In the other story, corporate America just performed another bait and switch at the common good’s expense — making a show of paying bonuses and raising wages after the passage of the corporate-friendly Republican tax bill, but actually reserving most of the tax savings for big stock buybacks
.. Corporate activism on social issues isn’t in tension with corporate self-interest on tax policy and corporate stinginess in paychecks. Rather, the activism increasingly exists to protect the self-interest and the stinginess — to justify the ways of C.E.O.s to cultural power brokers, so that those same power brokers will leave them alone
.. In every era and every political dispensation, businessmen ask themselves: What am I required to do to make money unmolested by the government?
.. But there are other ways to compromise besides on wages
.. a certain kind of virtue-signaling on progressive social causes, a certain degree of performative wokeness, is offered to liberalism and the activist left pre-emptively, in the hopes that having corporate America take their side in the culture wars will blunt efforts to tax or regulate our new monopolies too heavily.
.. It’s worth noting, for instance, how Tim Cook’s willingness to play the social justice warrior when the target is a few random Indiana restaurants that might not want to host hypothetical same-sex weddings does not extend to reconsidering Apple’s relationship with the many countries around the world where human rights are rather more in jeopardy than they are in the American Midwest.
.. the Peace of Palo Alto won’t be fully tested until the next time the Democrats hold real power
.. “As much as we fear corporations gone wild,” Poulos concludes, “we love corporations that love us.” And in a rich society people may prefer that their #brands prove this love by identifying with favored social causes rather than through the old-fashioned expedient of paying their workers a little bit more money.
.. For others, though, the Peace of Palo Alto has rather less to offer. It confirms the blue-collar suspicion that liberalism is no longer organized around working-class economic interests, and it encourages cultural conservatives in their feeling of general besiegement
.. the Republican Party even as it lurches deeper into demagogy and paranoia — by making a vote for the G.O.P. the only way to protest a corporate-backed liberal politics that seems indifferent to the working man and an ascendant cultural liberalism
.. Their wokeness buys them cover when liberalism is in power, and any backlash only helps prop up a G.O.P. that has their back when it comes time to write our tax laws.
The win-win scenario for woke capitalism can’t last forever. But it might be quite the racket while it lasts.