I’m thrilled that almost everyone I meet has no idea who I am and what I do. Because I don’t want lots of people showing up and saying, “I read this, I read this, I read this. Can I have your autograph?” That’s not the point. The point is, will someone come up to me and say, based on what I learned from you I taught 10 other people to do this, and we made something that mattered.
.. Whereas, the other way to think about it is, how few people can I influence and still be able to do this tomorrow? Because if we can influence just enough people to keep getting the privilege to do it, then tomorrow there’ll be even more people. Because we’re doing something genuine that connects, as opposed to doing something fake that’s entertainment.
.. Oprah Winfrey problem, which is that every writer who wanted to make an impact 15 years ago dreamed that Oprah would pick them.
In a media-saturated world, we want to get picked. Like you, every day people show up to me and say, “pick me, put me on your blog.” If you would just talk about me, then my art will reach everyone I want to reach. But if we distinguish that from Darwin, the first lizard that crawled out of the mud and started walking on legs didn’t say to the media, “please pick me so that more for walking lizards could come along.” That’s not the way it worked; it’s bottom-up. So what I say to people is, I’m not in charge of what’s good. I don’t get to pick what’s a purple cow, what’s remarkable — anything. The world is, the bottom is, everybody, I’m on the bottom too, everyone is. So tell 10 people. There are 10 people who trust you enough to listen. And if you tell your thing to 10 people, if you send your e-book to 10 people, if you do your sermon to 10 people, or show your product to 10 people and none of them want to tell their friends, and none of them are changed — then you failed. You didn’t really understand what was good. But if some of them tell their friends, then they’ll tell their friends, and that’s how ideas spread. It’s this 10 at a time — 10 by 10 by 10. How do you put an idea in the world that resonates enough with people if they trust you enough to hear it. Then it can go to the next step and the next step.
.. I don’t have employees, so that way I don’t have meetings. I don’t spend time on Facebook and Twitter because that would be a huge suck of my time, and I could deny that I was wasting time, because everyone does it. The challenge for me with technology is this leveraging me in a way that makes me uncomfortable — that puts me in a spot where I have to dig deeper to do the work that I’ll be proud of. If that’s what it does, that’s what I want.
MS. TIPPETT: So your answer, if it’s harder, what did you say? If it’s challenging…
MR. GODIN: Right. If the leverage makes it harder for me to do that thing I’m defining as art, then I want to do it. The Kickstarter project I did — I did it because it was interesting, not because it was a financially important thing.
MS. TIPPETT: To raise the money for The Icarus Deception?
MR. GODIN: Right. But it wasn’t to raise money; it was to raise a tribe, to get 4,500 people to say, “we haven’t read it yet, but we trust you, go write it.”
.. Now those are pretty high stakes. And it meant I didn’t have any excuses left. I couldn’t say, well my editor wouldn’t let me do it, or my publisher wouldn’t let me do it because they weren’t a factor. It meant that these people trusted me and gave me a tool that could bring it straight to them. That raises the stakes.
.. the opportunity for each of us to be artists is that it’s precisely when you are doing something that no one has done before that you are not going to get the loudest applause, that you will not get picked. And that then requires us to develop some different kinds of internal resources. Right? I mean, how do we internally have faith in what we care about?
He ticked off what he said were his achievements — some coming just in recent days — on a laundry list of issues like North Korea, trade and the economy
.. He spoke admiringly of foreign laws imposing the death penalty on drug dealers, and seemed to brush aside the notion of due process as he spoke of American officers grabbing gang members “by the neck” and throwing them in the paddy wagon.
.. He pummeled his favorite targets: Democrats and the “fake” news media. And, always the showman, he dropped a bit of news, revealing the slogan for his 2020 re-election campaign:
Keep America Great. With an exclamation mark, he said.
.. While he will argue that he has done much to restore the country to greatness, he will have to make a case that there is enough left undone that he should be given another term to finish the job.
.. He said he would welcome a battle against another television celebrity who has been a fantasy candidate for Democrats: Oprah Winfrey. But if she runs, he warned a bit ominously, “I know her weakness.”
“Wouldn’t we love to run against Oprah?” he asked. “I would love it. I would love it. That would be a painful experience for her.”.. dismissing Mr. Lamb as “Lamb the Sham.”.. He embellished his derisive “Sleepy Eyes Chuck Todd” nickname for the “Meet the Press” host by calling him a “sleeping son of a bitch.” He said “Pocahontas” — his name for Senator Elizabeth Warren
Omarosa Manigault-Newman, the unforgettably forgettable former White House aide in charge of nothing at all, tearfully confessing her global despair. “It’s not going to be O.K.,” she said.
.. Bannon, who is partial to grand pronouncements, acknowledged the political stakes, not least for the President. “You watch. The time has come,” he said. “Women are gonna take charge of society. And they couldn’t juxtapose a better villain than Trump. He is the patriarch. This is a definitional moment in the culture. It’ll never be the same going forward . . . The anti-patriarchy movement is going to undo ten thousand years of recorded history.”
.. When Rob Porter, the White House staff secretary, left his job after charges, and evidence, of abuse from his two ex-wives became public, the President showed not a trace of sympathy for anyone but Porter himself.
.. This was striking. One former wife had obtained a protective order against Porter; the other presented the F.B.I. with a photograph of herself with a black eye, the result, she said, of a beating Porter delivered her while on vacation in Italy. And yet Trump went to great lengths, in a public statement, to sympathize with the “tough time” that Porter was enduring, to praise the “very good job” he had done, and to express confidence that he had a “wonderful career” ahead of him.
.. Trump responded with similar fellow-feeling when charges were levelled at Roger Ailes and Bill O’Reilly, late of Fox News, and Roy Moore, the right-wing former judge who had seemed headed to victory in an Alabama Senate race. (Trump, of course, is unforgiving when it comes to Democrats like Al Franken and John Conyers.)
.. Kellyanne Conway, whose defenses of Trump’s most preposterous statements are sometimes so tortured that they become the stuff of late-night satire, could not bear to back the President on this one. She told CNN that she saw “no reason not to believe” Porter’s former spouses. “In this case, you have contemporaneous police reports, you have women speaking to the FBI under threat of perjury,” Conway said. “You have photographs, and when you look at all of that pulled together, Rob Porter did the right thing by resigning.”
.. It has come to the point when even Trump’s closest aides know that a reckoning is coming. It’s not going to be O.K.
.. The paparazzi had chased her like jackals, raced after her car in the tunnel, surrounded it, and taken pictures after the crash. Fleet Street hunkered down in confusion, perhaps even some guilt. Then some genius noticed Buckingham Palace wasn’t flying a flag at half-staff. The tabloids rushed to front-page it: The cold Windsors, disrespecting Diana in death as they had in life. They shifted the focus of public ire. Suddenly there was no more talk of grubby hacks. Everyone was mad at the queen.
.. Ms. Lewinsky had gone into virtual hiding in 2008, when Hillary last ran, and didn’t want to do it again. So in 2014, just before the cycle got serious, she rather brilliantly wrote a piece for Vanity Fair in which she announced yes, she’d been a victim in a national scandal and the true culprit was . . . the press, the internet and the “feedback loop of defame and shame.”
.. They were upset, as Glenn Reynolds noted on Twitter that you found out, and thought less of them. Anyway, they painted themselves as heroes of the struggle.
.. Deflection is brilliant, wicked, and tends to work.
.. But it freaks you out, doesn’t it? Not that American presidents now don’t have to have the traditional credentials and governmental experience, but that maybe they can’t be fully accomplished and appropriate because that’s boring. History has been turned on its head. In falling in love with celebrity and personality, we are acting not like a tough and grounded country but a frivolous, shallow one.
.. I had a disagreement with a friend, a brilliant journalist who said when the Trump era is over, we will turn for safety to the old ways. We will return to normalcy.
.. No I said, I see just the opposite. We will not go back for a long time, maybe ever. We are in the age of celebrity and the next one will and can be anything—Nobel laureate, movie star, professional wrestler, talk-show host, charismatic corporate executive.
.. at least half the country no longer trusts its political leaders, when people see the detached, cynical and uncaring refusal to handle such problems as illegal immigration, when those leaders commit a great nation to wars they blithely assume will be quickly won because we’re good and they’re bad and we’re the Jetsons and they’re the Flintstones, and while they were doing that they neglected to notice there was something hinky going on with the financial sector, something to do with mortgages, and then the courts decide to direct the culture, and the IRS abuses its power, and a bunch of nuns have to file a lawsuit because the government orders them to violate their conscience . . .
.. The idea that a lot had to go wrong before we had a President Trump, and the celebrity who follows him, has gotten lost in time, as if someone wanted to bury it.