Jimmy Wales (Wikipedia): How I Built This With Guy Roz

You must have know at this point in 2001 or 2003.  Wikipedia was growing really fast.

You decide, I guess around 2003.  What was the thinking behind that? Why did you do that?

The community of volunteers very much wanted it to be a non-profit.

Finally for me, it just made sense.  Aesthetically,  my ambitions for Wikipedia.

really make a nonprofit option more senseible.   I think if we had gone a different route it would be very different today.

Imagine a world in which every person on the planet were given access to the sum of all human knowledge.

(23:10 min)

But I wonder why you could not have done that same thing and still have put ads on Wikipedia, like banner ads and stuff.

So here’s the thing — think about the DNA of an organization.

It is very difficult to have an organization from following the money. So Wikipedia is a non-profit, we could run ads.  There is no prohibition of non-profits running ads.

Suddenly, people would start to care a lot more about our traffic in highly developed advertising markets.  We would begin to care more about which pages you’re reading.

If you’re reading about Queen Victoria.

If you’re reading about Tesla cars or vacations in Las Vegas, we would have an incentive to

We an encyclopedia. We don’t think about adding page views.

We just think about how we make the encyclopedia better and how do we reach more people in the developing world.  That’s just fundamental to what this is all about.

How do you even fund that.  How do you even get the money to even fund the servers.

The main reason why we started the non-profit is exactly thinking about that for the future but I had no idea whether it was going to be possible.  So we setup the non-profit in June.

Then we had this disaster on Christmas day and I had to scramble to get the site running on 1 server and it was painfully slow.  And it was painfully obvious because the traffic was doubling.

That was the first time I decieded to do a fundraising campaign.

These days we call that crowd funding.

I remember very clearly that had hoped to raise $20,000 in a month’s time. But in about 2 weeks time we had raised $30,000.

A lot of small donors. And that is today the model for Wikipedia.  People who believe in Wikipedia, who think it is useful for their lives.

Hey I should chip in.

 

(35:45 min)

When you think about this thing that you built and your role in the history of the internet, how much of the success of Wikipedia do you think was because of  your brilliance and your hard work and how much was luck?A huge amount due to luck.

A huge amount of luck

I do think a component of the success of Wikipedia is that I’m a very friendly and nice person and I’m very laid back and so therefore I was able to work in a community environment where people basically yell at you and just have to kind of roll with it and you’re in some sense a leader but you can’t tell anyone what to do. They’re volunteers, so you have to work with love and reason and move people on in a useful way.

So I do think that I’m not irrelevant to the process, but I also think that the community is amazing and the luck of the timing of really hitting that moment when it was possible to build Wikipedia.

Jimmy, you’ve seen the estimates that if Wikipedia were a for-profit, it could be worth at least $5 billion dollars, maybe more.

Yeah.

Does mean anything to you?

Not really. I mean.  It’s you know.

People, they love to write about how Jimmy Wales is not a billionaire.

I think that there are actually articles with the headline.  Jimmy Wales in not an internet billionaire.

Exactly.  And for that’s a bit odd. My life is unbeelivable interensting. amazing. I have the ability to meet almost anyone in the world.  And usually I introduce myself an say I’m Jimmy Wales founder of Wikipedia.   And usually they say “Oh Wow”.  And if I say: “I’m Jimmy Wales. I own the largest group of car dealers across the southern part of America.”  Not that interesting.

At least in that regard, no one will remember me in 500 years, but they will definitely remember Wikipedia.

That’s something that you can hardly get your head around.

There have been comparisons to the Gutenberg Press.  This is the biggest dissemination of human knowledge in modern world history.

But its a bit embarrassing to talk about it that way.  I just try to have fun.