Exploiting the Pyramid | Multi-Level Marketing

the MLM and getting more people to join the MLM.
Anyone who doesn’t support you is a hater.
They’re not approving of your entrepreneurial bossbabe dream, and you don’t need that
kind of negativity in your life…
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Even if they’re family.
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The MLM is your family, your friends, and your job.
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Some MLMs even encourage your spouse to quit their job to help you, so they’re also dependent
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on the MLM.
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That’s why there are so many couple’s retreats.
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Home school is also very popular among MLM families – what’s the point in working from
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home if your kids aren’t going to be there with you all the time.
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Further growing the pyramid.
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And that’s what it really comes down to – you are either crushed by the pyramid
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or you are crushing others as part of the pyramid.
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Even the perpetrators are victims.
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They’re told that if they aren’t successful and aren’t making money, it’s because
they are doing something wrong.

Bloomberg Bankrolls a Social-Media Army to Push Message

Campaign is hiring workers for $2,500 per month to promote Bloomberg to all their contacts

Michael Bloomberg’s presidential campaign is hiring hundreds of workers in California to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him.

The effort, which could cost millions of dollars, is launching ahead of California’s March 3 primary and could later be deployed nationwide, according to people familiar with the matter and documents reviewed by The Wall Street Journal. It is one of the most unorthodox yet by the heavy-spending billionaire and blurs the lines between traditional campaign organizing and the distribution of sponsored content.

Most campaigns encourage their supporters to post on social media about their candidates, but paying them at this scale to express support on their personal accounts is unusual, experts say.

A California staffer and the documents reviewed by the Journal describe a multimillion-dollar-a-month effort aimed at helping Mr. Bloomberg attract support after having entered the race long after other candidates had built their ground campaigns. The documents also say the campaign is adopting a strategy, which it credits the Trump campaign with using to great effect, to try to influence potential voters through people they know and trust rather than strangers.

Examples of messages that the Bloomberg campaign suggests supporters send to their friends via OutVote, an app the campaign is paying workers to use.

To staff the effort, the campaign is hiring more than 500 “deputy digital organizers” to work 20 to 30 hours a week and receive $2,500 a month, the documents show. In exchange, those workers are expected to promote Mr. Bloomberg to everyone in their phones’ contacts by text each week and make social-media posts supporting him daily, the documents show.

“The Fight for Equal Rights Has Been One of the Great Fights of Mike’s Life,” reads one such suggested prompt regarding Mr. Bloomberg’s early support for same-sex marriage.

Publicly available job applications for those positions require applicants to provide their social-media handles for review and state that staffers may be asked to undertake more traditional field-organizing work like phone banking.

Helping organize the effort is Outvote, an app that enables users to send pre-written texts, post campaign materials to social media and send data back to campaigns. The app, funded by Higher Ground Labs, a Democratic political technology incubator, generally focuses on pushing volunteers to send content. Outvote also allows users to look up whether their friends have voted in past elections by matching their contact lists against public data.

A spokeswoman for the campaign characterized the workers being paid to promote Mr. Bloomberg as the future of political organizing. “We are meeting voters everywhere on any platform that they consume their news,” a spokeswoman for the Bloomberg campaign said. “One of the most effective ways of reaching voters is by activating their friends and network to encourage them to support Mike for president.”

Facebook Inc.’s policies historically have addressed the worlds of political advertising and influencer marketing as separate. The company has only recently begun to grapple with the intersection of the two.

It is not clear if messages like those the Bloomberg campaign is suggesting would need to be labeled as sponsored content under Facebook’s disclosure rules. A Facebook spokeswoman said posts by outside “content creators” would require labels if a campaign paid for them, but that posts by campaign employees wouldn’t need to be labeled as ads. The company didn’t address how it would categorize posts by employees paid to promote content to their personal social networks.

A review of social-media posts by some people being paid by the campaign found they aren’t labeled as sponsored content.

Officials at the U.S. Federal Trade Commissiohave said that merely tagging a brand or business on social media is a form of endorsement that falls under its purview–and should be disclosed if an audience would view an endorsement differently knowing that an influencer had financially benefited from the brand.

How Presidential Debates Transformed Over Time

How Presidential Debates Transformed Over Time
Televised presidential debates have been a mainstay of modern American politics for the past sixty years. In this video, Wall Street Journal Executive Washington Editor Jerry Seib breaks down how they’ve changed over time and what we can expect in 2020. Photo: Elise Amendola/AP

The Bloomberg campaign spokeswoman said that the campaign doesn’t believe posts from its deputy field organizers need to be labeled, describing them as a new form of political organizing rather than paid influencer content.

Political campaigns have long used a combination of volunteers and paid workers to do things like run phone banks and knock on doors to support a candidate. But experts said the Bloomberg campaign’s willingness to pay to leverage supporters’ existing social connections is novel.

James Thurber, professor of government at American University, said groups promoting political issues sometimes use similar strategies of paying people to express support online, but it is unusual from a candidate. “It’s classic AstroTurf tactics,” he said. “When you have unlimited resources the way Bloomberg seems to, you can do that.

The Trump campaign includes staff dedicated to digital and social media, but it doesn’t compensate people to post on their personal social media accounts, a spokeswoman said.

At least until recently, the Bloomberg campaign also planned to recruit another 2,500 campaign “digital organizing fellows” who would be paid $500 a month in exchange for posting daily on social media and putting every person in their contact list into the Bloomberg campaign’s database, according to documents reviewed by the Journal and a deputy organizer who had been told to expect to oversee five of the fellows.

The campaign spokeswoman said that it had decided not to proceed with the “fellows.” She also said the campaign had changed the title of the $2,500-a-month deputy digital roles to “deputy field organizer” to reflect that the role may also include more traditional campaign activities.

Bloomberg’s spending has helped spark a rise in the polls, enabling him to qualify for Wednesday’s Democratic debate.

Though he only declared his candidacy late last year, Mr. Bloomberg has exceeded the advertising spending of Vermont Sen. Bernie Sanders, Massachusetts Sen. Elizabeth Warren, former Vice President Joe Biden, former South Bend, Ind., Mayor Pete Buttigieg and Minnesota Sen. Amy Klobuchar combined.

The Bloomberg campaign also recently worked with an offshoot of media and marketing company Jerry Media to contract with large meme accounts to push the campaign, the New York Times has reported, leading Facebook last week to clarify its rules around such posts.

The Bloomberg campaign will suggest content for sharing and exert some control over the social-media outreach efforts, according to the documents reviewed by the Journal. Though the Bloomberg campaign won’t have direct access or authority over its organizers’ social-media feeds, a team of quality-control staff will verify that the organizers are posting appropriately.

“Ha! Even Republicans think Mike is our best bet to defeat Trump! Let’s prove them right,” said one suggested message for text or social media, linking to a news article citing conservative political operatives bullish about Mr. Bloomberg’s chances.

The campaign’s approach is fine with at least some unpaid Bloomberg supporters, like Jason Miller.

A rabbi in Michigan who runs a social-media marketing company, Mr. Miller said he believes the former New York mayor is “a mensch” and that his willingness to spend a vast amount on his campaign makes him uniquely suited to beating Donald Trump.

He said he believes it is important to be transparent about paid commercial promotions, but he views the ethics of political activism as less clear.

“With a campaign, there is a gray area,” he said, noting the standard campaign practice of assigning both volunteers and paid staff to phone bank and knock on doors. While it is possible there should be clearer lines drawn in social media, he said, “it took decades for TV and radio to figure out what disclosure for ads should be.”

The CryptoQueen: Multi-level Pyramid Scheme (Planet Money)

From beauty pageants to mafia ties; from cryptocurrency zealots to FBI raids; from Dolce & Gabbana clad Dutch millionaires to “the biggest scam in the world” — this story has it all.

Last year, BBC producer Georgia Catt and writer Jamie Bartlett stumbled upon the bizarrest of stories. In this episode, we follow their tale as they chase leads all over the world trying to unravel the mystery of one enigmatic company, and its charismatic founder — Dr. Ruja Ignatova.

Hear all eight (8) episodes of the BBC’s ‘The Missing CryptoQueen’ here.

I Thought I Understood the American Right. Trump Proved Me Wrong.

Buckley excommunicated the John Birch Society, anti-Semites and supporters of the hyperindividualist Ayn Rand, and his cohort fused the diverse schools of conservative thinking — traditionalist philosophers, militant anti-Communists, libertarian economists — into a coherent ideology, one that eventually came to dominate American politics.

.. Goldwater’s loss, far from dooming the American right, inspired a new generation of conservative activists to redouble their efforts, paving the way for the Reagan revolution.

.. If Donald Trump is the latest chapter of conservatism’s story, might historians have been telling that story wrong?

.. Hofstadter was the leader of the “consensus” school of historians; the “consensus” being Americans’ supposed agreement upon moderate liberalism as the nation’s natural governing philosophy. He didn’t take the self-identified conservatives of his own time at all seriously.

.. He named this attitude “the paranoid style in American politics” and, in an article published a month before Barry Goldwater’s presidential defeat, asked, “When, in all our history, has anyone with ideas so bizarre, so archaic, so self-confounding, so remote from the basic American consensus, ever gone so far?”

.. she wrote, in an effort to address political concerns .. “liberal permissiveness” about matters like rising crime rates and the teaching of sex education in public schools.

.. historians of conservatism, like historians in general, tend to be liberal, and are prone to liberalism’s traditions of politesse. It’s no surprise that we are attracted to polite subjects like “colorblind conservatism” or William F. Buckley.

.. have found themselves increasingly uncomfortable, and finally deeply distressed,” watching a “moral breakdown” that was destroying a once-great nation.

.. control of much of our industry and commerce taken over by strangers, who stacked the cards of success and prosperity against us

.. The only thing that would make America great again, as it were, was “a return of power into the hands of everyday, not highly cultured, not overly intellectualized, but entirely unspoiled and not de-Americanized average citizens of old stock.”

.. support for public education, to weaken Catholic parochial schools

.. By reaching back to the reactionary traditions of the 1920s, we might better understand the alliance between the “alt-right” figures that emerged as fervent Trump supporters during last year’s election and the ascendant far-right nativist political parties in Europe.

.. But the Klan remained relevant far beyond the South. In 1936 a group called the Black Legion, active in the industrial Midwest, burst into public consciousness after members assassinated a Works Progress Administration official in Detroit.

The group, which considered itself a Klan enforcement arm

.. Coughlin’s magazine, Social Justice, began reprinting “Protocols of the Learned Elders of Zion,” a forged tract about a global Jewish conspiracy

.. Its members were among the most enthusiastic participants in a 1939 pro-Hitler rally that packed Madison Square Garden, where the leader of the German-American Bund spoke in front of an enormous portrait of George Washington flanked by swastikas.

.. Young Irish-Catholic men inspired by the Christian Front desecrated nearly every synagogue in Washington Heights.

The New York Catholic hierarchy, the mayor of Boston and the governor of Massachusetts largely looked the other way.

.. no less mainstream an organization than the American Legion, whose “National Commander” Alvin Owsley proclaimed in 1922, “the Fascisti are to Italy what the American Legion is to the United States.”

.. In 1927, 1,000 hooded Klansmen fought police in Queens in what The Times reported as a “free for all.” One of those arrested at the scene was the president’s father, Fred Trump.

.. The family settled with the Justice Department in the face of evidence that black applicants were told units were not available even as whites were welcomed with open arms.

.. at Kent State University in Ohio, a Gallup poll found that 58 percent of Americans blamed the students for their own deaths. (“If they didn’t do what the Guards told them, they should have been mowed down,” one parent of Kent State students told an interviewer.)

.. 76 percent of Americans “said they did not support the First Amendment right to assemble and dissent from government policies.”

.. In 1973, the reporter Gail Sheehy joined a group of blue-collar workers watching the Watergate hearings in a bar in Astoria, Queens. “If I was Nixon,” one of them said, “I’d shoot every one of them.”

.. “hard-hat populism” — an attitude, Rosenthal hypothesizes, that Trump learned working alongside the tradesmen in his father’s real estate empire.

.. the case itself also resonates deeply with narratives dating back to the first Ku Klux Klan of white womanhood defiled by dark savages. Trump’s public call for the supposed perpetrators’ hides, no matter the proof of guilt or innocence, mimics the rituals of Southern lynchings.

.. At the beginning of the 20th century, millions of impoverished immigrants, mostly Catholic and Jewish, entered an overwhelmingly Protestant country.

.. It was only when that demographic transformation was suspended by the 1924 Immigration Act that majorities of Americans proved willing to vote for many liberal policies. In 1965, Congress once more allowed large-scale immigration to the United States — and it is no accident that this date coincides with the increasing conservative backlash against liberalism itself, now that its spoils would be more widely distributed among nonwhites.

.. Shortly before announcing his 1980 presidential run, Reagan even boasted of his wish “to create, literally, a common market situation here in the Americas with an open border between ourselves and Mexico.”

.. what are we to make of the fact that he placed so many bankers and billionaires in his cabinet, and has relentlessly pursued so many 1-percent-friendly policies? More to the point, what are we to the make of the fact that his supporters don’t seem to mind?

.. The history of bait-and-switch between conservative electioneering and conservative governance is another rich seam that calls out for fresh scholarly excavation

.. when Reagan was re-elected in 1984, only 35 percent of voters favored significant cuts in social programs to reduce the deficit

.. It was business leaders, not the general public, who moved to the right, and they became increasingly aggressive and skilled in manipulating the political process behind the scenes.

.. the ads created a sense of Reagan as a certain kind of character: the kindly paterfamilias, a trustworthy and nonthreatening guardian of the white middle-class suburban enclave. Years later, the producers of “The Apprentice” carefully crafted a Trump character who was the quintessence of steely resolve and all-knowing mastery.

.. Consider the parallels since the 1970s between conservative activism and the traditional techniques of con men. Direct-mail pioneers like Richard Viguerie created hair-on-fire campaign-fund-raising letters about civilization on the verge of collapse.

.. Recipients of these alarming missives sent checks to battle phony crises, and what they got in return was very real tax cuts for the rich.

.. the more recent connection between Republican politics and “multilevel marketing” operations like Amway (Trump’s education secretary, Betsy DeVos, is the wife of Amway’s former president and the daughter-in-law of its co-founder)

.. Mike Huckabee shilling for a “solution kit” to “reverse” diabetes

.. Trump himself taking on a short-lived nutritional-supplements multilevel marketing scheme in 2009

.. Future historians won’t find all that much of a foundation for Trumpism in the grim essays of William F. Buckley, the scrupulous constitutionalist principles of Barry Goldwater or the bright-eyed optimism of Ronald Reagan.

.. They’ll need instead to study conservative history’s political surrealists and intellectual embarrassments, its con artists and tribunes of white rage.