Can You Change Someone’s Beliefs? (Hint: It Takes More Than Facts)

In this video, I discus beliefs and why it’s so hard to change somebody’s mind once they’re set. I talk about identity and how people wrap their identity around their beliefs. We’ll look at a few studies surrounding the issue, and then try to offer up some kind of take away for communicating with others.


You are not so smart podcast: episodes: 93,94,95,144
University of Southern California researchers – Neural correlates of maintaining one’s political beliefs in the face of counterevidence
Jonas T. Kaplan, Sarah I. Gimbel & Sam Harris
Brendan Nyhan and Jason Reifler – research on motivated skepticism
Motivated Skepticism: Use of Differential Decision Criteria for Preferred and Nonpreferred Conclusions (Study about yellow construction paper) –…