Benedict Evans: From mobile first to mobile native

A couple of years ago internet companies moved from having a mobile team and a mobile strategy to what they called ‘mobile first’. Instead of building a product and deciding how and if it would work on mobile, new things are build for mobile by default, and don’t necessarily make their way back to the desktop.

.. What happens if you just forget about the PC altogether? But also, what happens if you forget about featurephones? What happens if you presume all of the sophistication that a modern smartphone has and a PC does not, and if you also presume that, with 650m iPhones in use and 2.5bn smartphones in total, you can build a big company without thinking about the low end anymore?