Understand that, and you’ll understand what he’s doing in the White House.
On Sept. 1, with a Category 5 hurricane off the Atlantic coast, an angry wind was issuing from the direction of President Trump’s Twitter account. The apparent emergency: Debra Messing, the co-star of “Will & Grace,” had tweeted that “the public has a right to know” who is attending a Beverly Hills fund-raiser for Mr. Trump’s re-election.
“I have not forgotten that when it was announced that I was going to do The Apprentice, and when it then became a big hit, Helping NBC’s failed lineup greatly, @DebraMessing came up to me at an Upfront & profusely thanked me, even calling me ‘Sir,’ ” wrote the 45th president of the United States.
It was a classic Trumpian ragetweet: aggrieved over a minor slight, possibly prompted by a Fox News segment, unverifiable — he has a long history of questionable tales involving someone calling him “Sir” — and nostalgic for his primetime-TV heyday. (By Thursday he was lashing Ms. Messing again, as Hurricane Dorian was lashing the Carolinas.)
This is a futile effort. Try to understand Donald Trump as a person with psychology and strategy and motivation, and you will inevitably spiral into confusion and covfefe. The key is to remember that Donald Trump is not a person. He’s a TV character.
I mean, O.K., there is an actual person named Donald John Trump, with a human body and a childhood and formative experiences that theoretically a biographer or therapist might usefully delve into someday. (We can only speculate about the latter; Mr. Trump has boasted on Twitter of never having seen a psychiatrist, preferring the therapeutic effects of “hit[ting] ‘sleazebags’ back.”)
But that Donald Trump is of limited significance to America and the world. The “Donald Trump” who got elected president, who has strutted and fretted across the small screen since the 1980s, is a decades-long media performance. To understand him, you need to approach him less like a psychologist and more like a TV critic.
He was born in 1946, at the same time that American broadcast TV was being born. He grew up with it. His father, Fred, had one of the first color TV sets in Jamaica Estates. In “The Art of the Deal” Donald Trump recalls his mother, Mary Anne, spending a day in front of the tube, enraptured by the coronation of Queen Elizabeth in 1953. (“For Christ’s sake, Mary,” he remembers his father saying, “Enough is enough, turn it off. They’re all a bunch of con artists.”)TV was his soul mate. It was like him. It was packed with the razzle-dazzle and action and violence that captivated him. He dreamed of going to Hollywood, then he shelved those dreams in favor of his father’s business and vowed, according to the book “TrumpNation” by Timothy O’Brien, to “put show business into real estate.”
As TV evolved from the homogeneous three-network mass medium of the mid-20th century to the polarized zillion-channel era of cable-news fisticuffs and reality shocker-tainment, he evolved with it. In the 1980s, he built a media profile as an insouciant, high-living apex predator. In 1990, he described his yacht and gilded buildings to Playboy as “Props for the show … The show is ‘Trump’ and it is sold-out performances everywhere.”
He syndicated that show to Oprah, Letterman, NBC, WrestleMania and Fox News. Everything he achieved, he achieved by using TV as a magnifying glass, to make himself appear bigger than he was.
He was able to do this because he thought like a TV camera. He knew what TV wanted, what stimulated its nerve endings. In his campaign rallies, he would tell The Washington Post, he knew just what to say “to keep the red light on”: that is, the light on a TV camera that showed that it was running, that you mattered. Bomb the [redacted] out of them! I’d like to punch him in the face! The red light radiated its approval. Cable news aired the rallies start to finish. For all practical purposes, he and the camera shared the same brain.
Even when he adopted social media, he used it like TV. First, he used it like a celebrity, to broadcast himself, his first tweet in 2009 promoting a “Late Show With David Letterman” appearance. Then he used it like an instigator, tweeting his birther conspiracies before he would talk about them on Fox News, road-testing his call for a border wall during the cable-news fueled Ebola and border panics of the 2014 midterms.
When he was a candidate, and especially when he was president, his tweets programmed TV and were amplified by it. On CNBC, a “BREAKING NEWS: TRUMP TWEET” graphic would spin out onscreen as soon as the words left his thumbs. He would watch Fox News, or Lou Dobbs, or CNN or “Morning Joe” or “Saturday Night Live” (“I don’t watch”), and get mad, and tweet. Then the tweets would become TV, and he would watch it, and tweet again.
If you want to understand what President Trump will do in any situation, then, it’s more helpful to ask: What would TV do? What does TV want?It wants conflict. It wants excitement. If there is something that can blow up, it should blow up. It wants a fight. It wants more. It is always eating and never full.
Some presidential figure-outers, trying to understand the celebrity president through a template that they were already familiar with, have compared him with Ronald Reagan: a “master showman” cannily playing a “role.”
The comparison is understandable, but it’s wrong. Presidents Reagan and Trump were both entertainers who applied their acts to politics. But there’s a crucial difference between what “playing a character” means in the movies and what it means on reality TV.
Ronald Reagan was an actor. Actors need to believe deeply in the authenticity and interiority of people besides themselves — so deeply that they can subordinate their personalities to “people” who are merely lines on a script. Acting, Reagan told his biographer Lou Cannon, had taught him “to understand the feelings and motivations of others.”
Being a reality star, on the other hand, as Donald Trump was on “The Apprentice,” is also a kind of performance, but one that’s antithetical to movie acting. Playing a character on reality TV means being yourself, but bigger and louder.
Reality TV, writ broadly, goes back to Allen Funt’s “Candid Camera,” the PBS documentary “An American Family,” and MTV’s “The Real World.” But the first mass-market reality TV star was Richard Hatch, the winner of the first season of “Survivor” — produced by Mark Burnett, the eventual impresario of “The Apprentice”— in the summer of 2000.
Mr. Hatch won that first season in much the way that Mr. Trump would run his 2016 campaign. He realized that the only rules were that there were no rules. He lied and backstabbed and took advantage of loopholes, and he argued — with a telegenic brashness — that this made him smart. This was a crooked game in a crooked world, he argued to a final jury of players he’d betrayed and deceived. But, hey: At least he was open about it!
While shooting that first season, the show’s crew was rooting for Rudy Boesch, a 72-year-old former Navy SEAL and model of hard work and fair play. “The only outcome nobody wanted was Richard Hatch winning,” the host, Jeff Probst, would say later. It “would be a disaster.” After all, decades of TV cop shows had taught executives the iron rule that the viewers needed the good guy to win.
But they didn’t. “Survivor” was addictively entertaining, and audiences loved-to-hate the wryly devious Richard the way they did Tony Soprano and, before him, J.R. Ewing. More than 50 million people watched the first-season finale, and “Survivor” has been on the air nearly two decades.
From Richard Hatch, we got a steady stream of Real Housewives, Kardashians, nasty judges, dating-show contestants who “didn’t come here to make friends” and, of course, Donald Trump.
Reality TV has often gotten a raw deal from critics. (Full disclosure: I still watch “Survivor.”) Its audiences, often dismissed as dupes, are just as capable of watching with a critical eye as the fans of prestige cable dramas. But when you apply its mind-set — the law of the TV jungle — to public life, things get ugly.
In reality TV — at least competition reality shows like “The Apprentice” — you do not attempt to understand other people, except as obstacles or objects. To try to imagine what it is like to be a person other than yourself (what, in ordinary, off-camera life, we call “empathy”) is a liability. It’s a distraction that you have to tune out in order to project your fullest you.
Reality TV instead encourages “getting real.” On MTV’s progressive, diverse “Real World,” the phrase implied that people in the show were more authentic than characters on scripted TV — or even than real people in your own life, who were socially conditioned to “be polite.” But “getting real” would also resonate with a rising conservative notion: that political correctness kept people from saying what was really on their minds.
Being real is not the same thing as being honest. To be real is to be the most entertaining, provocative form of yourself. It is to say what you want, without caring whether your words are kind or responsible — or true — but only whether you want to say them. It is to foreground the parts of your personality (aggression, cockiness, prejudice) that will focus the red light on you, and unleash them like weapons.
Maybe the best definition of being real came from the former “Apprentice” contestant and White House aide Omarosa Manigault Newman in her memoir, “Unhinged.” Mr. Trump, she said, encouraged people in his entourage to “exaggerate the unique part of themselves.” When you’re being real, there is no difference between impulse and strategy, because the “strategy” is to do what feels good.
This is why it misses a key point to ask, as Vanity Fair recently did after Mr. Trump’s assault on Representative Elijah E. Cummings and the city of Baltimore in July, “Is the president a racist, or does he just play one on TV?” In reality TV, if you are a racist — and reality TV has had many racists, like Katie Hopkins, the far-right British “Apprentice” star the president frequently retweets — then you are a racist and you play one on TV.
So if you actually want a glimpse into the mind of Donald J. Trump, don’t look for a White House tell-all or some secret childhood heartbreak. Go to the streaming service Tubi, where his 14 seasonsof “The Apprentice” recently became accessible to the public.
You can fast-forward past the team challenges and the stagey visits to Trump-branded properties. They’re useful in their own way, as a picture of how Mr. Burnett buttressed the future president’s Potemkin-zillionaire image. But the unadulterated, 200-proof Donald Trump is found in the boardroom segments, at the end of each episode, in which he “fires” one contestant.
In theory, the boardroom is where the best performers in the week’s challenges are rewarded and the screw-ups punished. In reality, the boardroom is a new game, the real game, a free-for-all in which contestants compete to throw one another under the bus and beg Mr. Trump for mercy.
There is no morality in the boardroom. There is no fair and unfair in the boardroom. There is only the individual, trying to impress Mr. Trump, to flatter Mr. Trump, to commune with his mind and anticipate his whims and fits of pique. Candidates are fired for
- being too nice to their adversaries (weak), for
- giving credit to their teammates, for
- interrupting him.
The host’s decisions were often so mercurial, producers have said, that they would have to go back and edit the episodes to impose some appearance of logic on them.
What saves you in the boardroom? Fighting. Boardroom Trump loves to see people fight each other. He perks up at it like a cat hearing a can opener. He loves to watch people scrap for his favor (as they eventually would in his White House). He loves asking contestants to rat out their teammates and watching them squirm with conflict. The unity of the team gives way to disunity, which in the Trumpian worldview is the most productive state of being.
And America loved boardroom Trump — for a while. He delivered his catchphrase in TV cameos and slapped it on a reissue of his 1980s Monopoly knockoff Trump: The Game. (“I’m back and you’re fired!”) But after the first season, the ratings dropped; by season four they were nearly half what they were in season one.
He reacted to his declining numbers by ratcheting up what worked before: becoming a louder, more extreme, more abrasive version of himself. He gets more insulting in the boardroom — “You hang out with losers and you become a loser”— and executes double and quadruple firings.
It’s a pattern that we see as he advances toward his re-election campaign, with an eye not on the Nielsen ratings but on the polls: The only solution for any given problem was a Trumpier Trump.
Did it work for “The Apprentice”? Yes and no. His show hung on to a loyal base through 14 seasons, including the increasingly farcical celebrity version. But it never dominated its competition again, losing out, despite his denials, to the likes of the sitcom “Mike & Molly.”
Donald Trump’s “Apprentice” boardroom closed for business on Feb. 16, 2015, precisely four months before he announced his successful campaign for president. And also, it never closed. It expanded. It broke the fourth wall. We live inside it now.
Now, Mr. Trump re-creates the boardroom’s helter-skelter atmosphere every time he opens his mouth or his Twitter app. In place of the essentially dead White House press briefing, he walks out to the lawn in the morning and reporters gaggle around him like “Apprentice” contestants awaiting the day’s task. He rails and complains and establishes the plot points for that day’s episode:
- “I am the chosen one!”
Then cable news spends morning to midnight happily masticating the fresh batch of outrages before memory-wiping itself to prepare for tomorrow’s episode. Maybe this sounds like a TV critic’s overextended metaphor, but it’s also the president’s: As The Times has reported, before taking office, he told aides to think of every day as “an episode in a television show in which he vanquishes rivals.”
Mr. Trump has been playing himself instinctually as a character since the 1980s; it’s allowed him to maintain a profile even through bankruptcies and humiliations. But it’s also why, on the rare occasions he’s had to publicly attempt a role contrary to his nature — calling for healing from a script after a mass shooting, for instance — he sounds as stagey and inauthentic as an unrehearsed amateur doing a sitcom cameo.
His character shorthand is “Donald Trump, Fighter Guy Who Wins.” Plop him in front of a camera with an infant orphaned in a mass murder, and he does not have it in his performer’s tool kit to do anything other than smile unnervingly and give a fat thumbs-up.
This is what was lost on commentators who kept hoping wanly that this State of the Union or that tragedy would be the moment he finally became “presidential.” It was lost on journalists who felt obligated to act as though every modulated speech from a teleprompter might, this time, be sincere.
The institution of the office is not changing Donald Trump, because he is already in the sway of another institution. He is governed not by the truisms of past politics but by the imperative of reality TV: never de-escalate and never turn the volume down.
This conveniently echoes the mantra he learned from his early mentor, Roy Cohn: Always attack and never apologize. He serves up one “most shocking episode ever” after another, mining uglier pieces of his core each time: progressing from profanity about Haiti and Africa in private to publicly telling four minority American congresswomen, only one of whom was born outside the United States, to “go back” to the countries they came from.
- The taunting.
- The insults.
- The dog whistles.
- The dog bullhorns.
- The “Lock her up” and “Send her back.”
All of it follows reality-TV rules. Every season has to top the last. Every fight is necessary, be it against Ilhan Omar or Debra Messing. Every twist must be more shocking, every conflict more vicious, lest the red light grow bored and wink off. The only difference: Now there’s no Mark Burnett to impose retroactive logic on the chaos, only press secretaries, pundits and Mike Pence.
To ask whether any of this is “instinct” or “strategy” is a parlor game. If you think like a TV camera — if thinking in those reflexive microbursts of adrenaline and testosterone has served you your whole life — then the instinct is the strategy.
And to ask who the “real” Donald Trump is, is to ignore the obvious. You already know who Donald Trump is. All the evidence you need is right there on your screen. He’s half-man, half-TV, with a camera for an eye that is constantly focused on itself. The red light is pulsing, 24/7, and it does not appear to have an off switch.
Avenatti was in the best shape of his life: 185 pounds, 9 percent body fat.
.. he still has the bearing of a light-heavyweight brawler.
.. n 2017, a Russian oligarch named Viktor Vekselberg had deposited around $500,000 into the same bank account Michael Cohen, President Trump’s former fixer, used to pay off Avenatti’s client in October 2016.
.. Avenatti, whose ability to steer a news cycle is rivaled by only the president’s, initially hoped to distribute the file that morning, thus ensuring wall-to-wall coverage for the better part of the day.
.. Avenatti had immediately zeroed in on a potential weakness in his strategy: The document wouldn’t stand up for long without independent corroboration, especially not if he insisted on keeping the source of his information anonymous.
.. The Times published an article revealing that Vekselberg had been interviewed by Mueller, the special counsel
.. “He’s smart that way,” a reporter on the Mueller beat told me. “He needs the television for attention, but he leans on print publications to vet the information he uses on TV.”
.. Avenatti does not employ a public relations specialist, preferring to handle all media scheduling himself
.. he was slumped in the makeup chair at the CNN studios in Columbus Circle, where he seemed to know most of the staff by name.
.. Jeff Zucker, president of CNN, appeared in the doorway, grinning. The men exchanged greetings and retreated to a corner of the greenroom to speak privately.
.. Avenatti shot back. “Right before we went live, The Times issued an article where they verified the accuracy of what we’ve released based on an independent review of other documents. There’s no question this is accurate.”
.. Cooper continued to press his guest, pointing out that the payments the document attributed to Vekselberg had actually come from Columbus Nova, an investment firm whose biggest client is a company controlled by Vekselberg. “At the very least, there may be no nefarious reason here at all that this company would have given $500,000 to Michael Cohen,” Cooper said. “They could’ve been hiring him for any number of consulting work — ”
Avenatti cut him off: “For what? For his legal skill and acumen? I doubt that.”
.. Pat Sajak, the “Wheel of Fortune” host and a notable Republican donor, stopped by the table to pay his respects, as did Andrew Napolitano, the Fox News legal analyst, who grabbed Avenatti by the head with both hands and pulled him into an awkward embrace.
.. Several outlets, including The New York Times, had reported that Avenatti was exploring the possibility of hosting his own cable-news program.
According to Avenatti, since early March he has been interviewed more than 200 times on network and cable TV.
.. Avenatti, Comedy Central’s Jordan Klepper has joked, “is on every single network, every hour of the freakin’ day. He’s got a toothbrush at CNN, a cot at MSNBC and a locker at ‘Riverdale.’
.. He has visited the sets of “The View,” “Real Time With Bill Maher” and “Megyn Kelly Today”
he has made two separate trips to Stephen Colbert’s couch at CBS, most recently to spar with the former Trump communications director Anthony Scaramucci.
.. Two decades ago, a different Los Angeles lawyer, William Ginsburg, appeared on all five Sunday talk shows on a single morning, in an attempt to vindicate his client, Monica Lewinsky, in the court of public opinion. The feat is known today as “the Full Ginsburg.”
.. Avenatti has taken Ginsburg’s underlying approach — let the American people be the jury — and updated it for the social-media era.
He has learned, with practice, to leverage Twitter in much the same manner as the president:
- as a place to goad (“This is the best Mr. Trump can do?”),
- a venue for self-aggrandizement (“This is getting too easy”) and
- a direct conduit to an adoring base of supporters.
.. we also have Avenatti because the left so desperately desires an anti-Trump: A person who can elicit the same dopamine reaction in his supporters that Trump can from his.”
.. Like Trump, Avenatti is all Freudian id, loudmouthed and cocky. “I’m a mercenary,” he acknowledged to me. “That’s what people hire me for, and I don’t apologize for it.”
.. He traffics primarily in a commodity in short supply among left-leaning voters: hope.
.. Nancy Pelosi, recently told The New Yorker that she doesn’t “like to talk about impeachment,” but Avenatti has gleefully predicted Trump will be out of the office before his term ends.
.. Robert Mueller, no matter the outcome of his investigation, is unlikely to ever call Rudolph Giuliani a “pig” or Michael Cohen a “moron”; Avenatti uses both insults so frequently that they have become a kind of refrain.
.. On paper, at least, Avenatti’s campaign against Trump and his personal attorney, Michael Cohen, is limited to three lawsuits.
- The oldest, from March, seeks to void the 2016 nondisclosure agreement prohibiting Daniels from discussing her supposed affair with Trump, on the grounds that Trump failed to sign the document ..
- .. accuses Trump of defamation for calling Daniels “a total con job” on Twitter, after Daniels said she had been threatened by someone who warned her to “leave Trump alone.”
- .. final suit claims that Daniels’s previous attorney, Keith Davidson, conspired with Michael Cohen and President Trump to keep Daniels quiet
.. the results of the raid have not been made public, the evidence is widely believed to contain files pertaining to the Daniels payout, which Cohen has admitted to orchestrating and which Trump had previously denied knowing anything about
.. Avenatti, for his part, claims to already have all the damning evidence he needs
.. Avenatti often describes his media omnipresence as integral to his long game: It rattles Trump’s defenders — as appeared to happen when the president’s lawyer, Rudolph W. Giuliani, contradicted the White House and acknowledged payment to Daniels.
.. helped bring in almost $600,000 for a CrowdJustice account in Daniels’s name, which Avenatti says is his sole source of financing for the case. It has also generated leads for Avenatti, like the Vekselberg data. “None of this happens if we don’t have a high profile,” Avenatti said.
.. Daniels told me. “People forced to play defense tend to get sloppy, they tend to make mistakes. And look, if I didn’t think Michael was doing a good job, I would fire his ass.” But, she added, “every time I watch him work, I think, This is what it must have been like to see the Sistine Chapel being painted. But instead of paint, Michael uses the tears of his enemies.”
.. litigating a case in the press is not without risk. As one of Avenatti’s former colleagues, the lawyer Brian Panish, pointed out, “Michael is good with the media, but the media isn’t always going to do what he wants them to do.”
.. has seen his personal life and past investments raked over. Fox News tracked down his second wife, Lisa Storie, and elicited her opinions on their acrimonious divorce. (Storie recently told me that they were now on “really good terms.”)
.. CNN recently published a quadruple-bylined expose on bankruptcy proceedings against Eagan Avenatti
.. At times, he has seemed genuinely unsettled by the scrutiny
.. after The Daily Caller published a critical piece, he threatened to sue the conservative site for defamation. “If you think I’m kidding, you really don’t know anything about me,” he wrote to the reporter in a Twitter message, which was denounced by other journalists. “This is the last warning.” For many people, it was the first time Avenatti’s hardball tactics had spilled into public view.
.. the Texas trip bolstered his messianic standing among liberals, and invited claims, from detractors, that he is little more than a flagrant opportunist
.. to the people who know him best, the evolution into partisan firebrand is hardly surprising... “Look, Michael has always been a hard-charging guy,”.. And I think what we’re seeing now is that he’s a perfect foil for Trump, because he actually sees the world just like Trump does. He has that same faith in the spotlight,” Kabateck paused. “In a way, he is sort of is Trump.”.. When Avenatti was 10 years old, his father, an executive at Anheuser-Busch, took him to an off-road car race.. Avenatti was captivated. “The speed, the danger — I couldn’t look away,” he told me recently. “In retrospect, it was the feeling I’d get later on, working on a major legal case. You’re nervous, there’s a sense of fear, and also a sense of intense excitement.”.. he was already incredibly driven, incredibly serious. I don’t think he ever relaxed... To avoid going too deep into student-loan debt, Avenatti, who had long thought about going into politics, took a year and a half off from Penn and accepted a full-time job with Rahm Emanuel’s political-consulting firm, the Research Group... the firm’s leadership soon promoted him to opposition researcher... “This was before the days of the internet, so if you wanted to find clerk records or look up business disputes, you would have to go to the candidate’s jurisdiction,” Avenatti says. “I did a lot of flying around, a lot of gumshoeing.”.. he says he participated in 150 campaigns in 42 states.. It was an exceptionally demanding schedule for someone who had not yet finished his senior year in college, and by 1996, Avenatti was burned out on politics... Daniel Petrocelli. “Dan was the trial guru at O’Melveny,” Avenatti told me: He represented the family of Ron Goldman during the civil suit against O.J. Simpson and once went to battle for Disney over merchandising rights to Winnie the Pooh. “He was a street fighter,”.. “But he was exceptional at speaking to juries, and I’d like to think he saw a little bit of him in me.”.. A lot of what I absorbed from Dan involved his preparation,” Avenatti told me. “He was extremely diligent, and he was able to absorb a lot of information in a short period of time.”.. He wasn’t going to stay at O’Melveny forever, no matter how high the pay. “The drafting, the redrafting of motions, the back and forth, he hated it,” Avenatti-Carlin told me. “He wanted to be more than a paper pusher. He wanted to be a change agent.”.. In 2004, he sued the future president and the producer Mark Burnett for stealing the concept of “The Apprentice” from a client... Avenatti was able to prove his client had pitched a pilot called “C.E.O.” to Burnett’s people. Trump and Burnett settled... But such cases are expensive to litigate and can drag on for years, with little — or, in the event of an adverse verdict, nothing — to show for it. Still, the high-risk-high-reward aspect of the work appealed to Avenatti; it was a good fit, he thought, for his personality... he defining case of his young career, suing the accounting giant KPMG for audit malpractice, for failing to notice or report the some $40 million the chief financial officer had embezzled.. Michael was a force of nature. He was like a little computer: He’d sit there processing, synthesizing. Then he’d sit down with the witness, and you’d watch him set them up, listen to their answers, and set them up again. They didn’t know what hit them... “Michael has lived large for as long as I’ve known him,”.. “The thing with living large, though, is that the highs might be high, but the lows are going to be really low. You can crash hard.”.. Avenatti was dealing with a potentially more costly legal matter, this one involving a former litigator at the firm, Jason Frank. In an arbitration case filed in California, Frank claimed that Avenatti had kept pertinent financial forms from him and generally misstated profits in order to avoid paying Frank millions... A judge in Florida issued what’s called an automatic stay on Eagan Avenatti, a temporary form of bankruptcy that would remain in effect until the debt to Tobin was repaid... which meant Frank could not move forward in his effort to recoup the millions he said he was owed.. judge in charge of adjudicating the bankruptcy. Referring to what she described as a “stench of impropriety,” the judge said it was unclear whether “Tobin had some relationship with the firm that would have induced a collusive filing” or whether “Eagan Avenatti just got plain lucky.”.. “At their root, the O’Malley thing and the Frank thing, they were both about Michael not playing nicely with others,”.. “Michael has always been attack, attack, attack. That ability to sit down and calmly settle things behind closed doors, that’s the club missing from his bag. He has no reluctance about letting problems turn into public, very ugly brawls.”.. “The kind of work I do,” Avenatti told me recently, “there’s usually a lot of money on the line, there are jobs on the line. It’s not a world that lends itself to everyone being friendly all the time. We’re certainly not sitting around holding hands, singing ‘Kumbaya.’ ”.. Frank was approved by a bankruptcy judge: Eagan Avenatti was to pay Frank $4.85 million, with $2 million due in May. (That first payment was missed; the parties now dispute the terms of the settlement.).. Around the same time, Avenatti reached out to William Hearon, a lawyer friend, to talk about a new client he was considering representing in a civil suit... Avenatti has taken great pains not to reveal how he was introduced to Stormy Daniels, possibly because he worries the story of their meeting could help fuel persistent suspicions that he is acting on behalf of a Democratic donor.. The Times has reported that Avenatti reached out to major Democratic financial backers, including David Brock, to discuss funding for the lawsuit, but that no money changed hands... “Michael never sought me out,” Daniels told me. “I hate it when people say Avenatti must have persuaded me to do this. I had the same conversation with him I had with other lawyers,” she went on. “Michael was the best choice. He never tried to discredit what I was saying. He believed me. He thought I was speaking the truth.”.. And after Cohen subsequently produced a letter he said was signed by Daniels, denying an affair ever took place, she grew increasingly frustrated... “Part of the reason that we went with a media-heavy strategy,” Avenatti told me, “was because we wanted to reset the narrative around my client. I wanted the American people to see what she’s all about. I wanted them to see her in the way that I had come to know her.”.. Avenatti’s theatrics, and the often-intersecting paths of the Mueller probe and his own legal crusade, have left him vulnerable to the charge that he is merely piggybacking onto an investigation that would move forward with or without his participation. (The Wall Street Journal has reported that Avenatti has “frustrated” the efforts of Mueller’s team to investigate Cohen’s orchestration of the NDA — a charge Avenatti vociferously denies,.. Should Avenatti, for instance, fail in his bid to invalidate the NDA, his client, who described on “60 Minutes” the details of her alleged affair with Trump — down to the precoital spanking and the claim that she could identify his genitals — could be liable for millions in damages... by continuing to appear on television, Avenatti risks annoying jurists on his cases like Kimba Wood, the judge overseeing the federal Cohen probe.. “I either want you to participate or not be in the matter at all,” the judge went on. “I don’t want you to have some existence in a limbo where you’re free to denigrate Mr. Cohen and, I believe, potentially deprive him of a fair trial by tainting a jury pool.”.. “My own personal opinion is he’s getting too much exposure,” says Robert Bennett, President Clinton’s personal lawyer leading up to the 1999 impeachment hearings. “If you want to really win, and not just cause embarrassment to the White House, you should resist the urge to be in the spotlight all the time. You don’t want to overplay your hand.”.. “Here’s the comment: Keith Davidson is a disgrace.”.. I wondered if, given the intense highs of the Daniels case, he could envision himself going back to regular old corporate law in a full-time capacity. Wouldn’t politics be more appealing?.. Using the car’s paddle shifters, Avenatti dropped the car into fifth, and we shot forward down the carpool lane until the surrounding scenery had been reduced to a nauseating blur... “Pull over,” the police cruiser’s loudspeaker crackled.
I sneaked a look at Avenatti. He was smiling. He took the next exit, and drawing to a halt in a strip-mall parking lot, waited for the cop to reach his window. Instead of writing a ticket, the officer gave Avenatti a warning: “Sir, in the future, make sure to stay in your lane.”
So one day, Mark Burnett is out in the jungle. He’s filming “Survivor.” He’s missing his kid, who’s in New York. And he starts thinking about the concrete jungle that is Manhattan. And he wonders, what if we made a “Survivor”-style show about business – like, where people compete to work for a billionaire?
He’s aware of the storylines, and he reacts to various challenges to his authority as if they’re just weird turns the producers came up with behind the scenes. This should come as no surprise. This is how you win in reality TV, a format Trump is eminently comfortable in.
.. Hatch gleefully styled himself as the contestant you loved to hate and invented reality TV as we know it. The producers were only too happy to follow along.
.. Hatch invented the alliance — the voting bloc that would carry a contestant to the finals. He double-crossed others with impunity. And he generally seemed to get a huge kick out of behaving like a total asshole on TV. Hatch understood, on some intuitive level, that we wanted to see people give in to their own worst, most amoral impulses on our TV sets, and where he went, reality TV followed. Reality TV wasn’t for the nice or pure of heart. It was for the nasty, and in that first season, Hatch alone seemed to grasp this... What’s also notable here is the way Hatch drew to himself a coalition of people who wouldn’t necessarily have kept company with him in other situations, simply because he rarely blinked and seemed like he knew what he was doing in a most unusual situation... Richard was the one guy who seemed like he could see the whole picture, simply because he didn’t let things throw him, and that caused others to gravitate toward him, even as they were fairly certain he would stab them in the back eventually... Watch again, if you can, Trump’s confrontation with Megyn Kelly over his previous misogynistic statements. Try to ignore, if possible, how horrible those statements are. Instead, focus entirely on how Trump carries himself... For starters, Trump doesn’t shrink from Kelly’s challenge. He stays ramrod straight at the podium, and he doesn’t shift or move around. That’s pretty basic stuff, but you’d be surprised how many politicians who are under the gun forget all about it.Now notice how he uses his hands. His gestures are kept close to his body, so they don’t fly out too far from the audience’s attention or distract from the speaker at hand. He’s essentially keeping the center of the screen focused entirely on him, even when the Fox News chyron pushes him into the left half of the screen. This is, again, something politicians know to do (keeping your gestures small and forceful conveys control over your own emotions),
.. But also look at how good Trump is at sliding what he wants to say in between what Kelly is saying. He holds up a single finger, the universal symbol of “My turn.” He waits for just the right pause to jump in. And he doesn’t let Kelly continuing to speak deter him. He knows exactly how to do this, because, in so many ways, Trump is just back on reality television at this moment. If anything, he makes Kelly seem like she’s out of control of the situation, on a night when Kelly’s performance was generally very good. And that’s to say nothing of how quickly he comes up with this little quip to turn the audience to his side.
.. NBC actually promoted The Apprentice in this way for years. You won’t believe what Trump does next! But despite his frequently strange decisions, he rarely was ridden down as out of touch. Part of that is the simple suspicion most of us have that reality TV is heavily controlled by the producers (and thus Trump was as well). But just as much is due to the fact that Trump held court in the boardroom in a way that made everything he did, no matter how out there, seem like a perfectly logical decision... We have a tendency to write off reality TV in America as lowest-common-denominator entertainment, because a lot of it is. But the specific storytelling forms and cinematic tricks of reality have more or less become central parts of our current cultural vernacular. Is it any wonder they’ve entered politics as well?.. The usual way to deal with something like what Kelly accuses Trump of is quick contrition, followed by a pivot to a talking point or two... But Trump is, as Ezra Klein has noted, without shame, because he’s a reality TV character who’s escaped into a presidential race. He avoids the contrition and jumps straight to whatever he wants to talk about... As we saw with Richard Hatch, unflappability plays beautifully on television, and it makes for wildly entertaining viewing. The contents of Trump’s message are loathsome to many, including many Republicans, but the package Trump is selling them in is market-tested and ready to ship. Compared with many of his competitors, especially, Trump seems to be playing at a whole other level when it comes to live television... But, then, the smart money in that first season of Survivor was on the fellow members of Richard’s alliance realizing he didn’t have their best interests at heart and tossing him overboard — and that simply never happened... On television, never look for the person who’s playing the game best. Look for the person who’s realized the rules are only a suggestion. That’s the person the audience wants to watch — and that’s the person who just might win.
White House press secretary Sean Spicer was giddy at the thought of meeting Pope Francis during President Trump’s first trip abroad, telling acquaintances that for him, a devout Catholic, the moment would fulfill a bucket-list dream.
But when the White House finalized the lucky list of staff and family members who would accompany Trump into his private audience with the pontiff at the Vatican last week, Spicer’s name was nowhere to be found.
Enduring public humiliation has become a defining characteristic of Spicer’s tenure
.. In Trump’s White House, aides serve a president who demands absolute loyalty — but who doesn’t always offer it in return. Trump prefers a management style in which even compliments can come laced with a bite, and where enduring snubs and belittling jokes, even in public, is part of the job.
.. But others consider Trump’s comments pointed reminders to those who work for him that he is in charge — barbs from the boss that keep aides on guard and off kilter, and can corrode staff morale.
.. And during the transition, Trump would make a point of noting that Vice President-elect Mike Pence’s crowds paled compared to his, teasing that even his daughter Ivanka and son Eric attracted more attention, said two people familiar with the comments, which they considered demeaning. (Pence offered a similar quip on the campaign trail.)
.. Critics say the president often demeans those in his orbit, a tendency they say reflects a broader fragility beneath his bluster.
.. “Trump is so deeply insecure that not even becoming president of the United States quenched his need to make others feel small to build himself up,” said Tim Miller, a former spokesman for an anti-Trump super PAC. “Choosing to work for him necessitates a willingness to be demeaned in order to assuage his desire to feel like a big, important person.”
.. When he decided to fire his FBI director, James B. Comey, the president did so in an especially humiliating way. Like a scene out of “The Godfather,” Trump first sent Keith Schiller, his former head of security, to deliver the message to Comey at FBI headquarters.
.. As Comey was delivering a speech to FBI field employees, he initially laughed as news flashed across the TV screens that he had been fired. “How’d you guys do that?” he asked, according to someone briefed on the moment.
.. Mark Burnett, the creator of “The Apprentice,” introduced Trump, who went on to make a few tone-deaf jokes about Arnold Schwarzenegger, who had replaced him as the show’s host.
“The ratings went down the tubes,” the president said. “It’s been a total disaster and Mark will never, ever bet against Trump again. And I want to just pray for Arnold if we can, for those ratings, okay?”
.. At a private dinner shortly before he was inaugurated, Trump took aim at his incoming vice president and his incoming secretary of state, Rex Tillerson.
.. “Where’s our Rex?” Trump asked. “Wow. What a job. Thank you very much, thanks, Rex. I think it’s tougher than he thought. He’s led this charmed life. He goes into a country, takes the oil, goes into another country. It’s tough dealing with these politicians, right?”
.. Trump also sometimes reminds even his senior advisers, in ways big and small, that he has the power to demote them at any time.
.. But the president soon ordered up a change, said someone who witnessed the moment, telling Bannon to give up his seat for the junior staff member and relegating his top strategist to the couch.
.. “How do you all like Nikki? ” he asked, as she looked on. “Otherwise, she can easily be replaced.”
.. The president was livid about the leak — but had no problem being viewed as a bully, believing he was simply standing up for his nation’s best interests.
.. shoved aside a Balkan prime minister to get in front for a group photo and needled his allies about the cost of a new building for the alliance.
.. During his first in-person meeting with French President Emmanuel Macron, Trump’s typically aggressive greeting became a duel of one-upmanship as the two men clenched their jaws and tightened their faces during an intense, white-knuckled handshake.
Macron, France’s newly elected 39-year-old leader, later said he wanted to show Trump that he would not be pushed around or demeaned.
“I don’t believe in diplomacy by public abuse,” he said.
A person familiar with Mr. Trump’s “Apprentice” contract, who spoke on condition of anonymity to describe confidential terms, said M.G.M. would have to obtain Mr. Trump’s permission before releasing unaired footage of him from the show, part of a clause granting Mr. Trump control over the use of his name and likeness.
.. Entertainment lawyers interviewed this week wondered if Mr. Trump would have much of a legal case if footage were to be released. The “name and likeness” clause is typically invoked if a celebrity’s image is used for profit — not as documentary evidence in a presidential campaign.
.. Refusing to release footage “could mean that there are contractual restrictions,” said Jerry Glover, a lawyer in Chicago who has worked on reality-television disputes.
“It could also mean Burnett doesn’t want to get on Donald Trump’s bad side,” Mr. Glover added.
That is the suspicion of people like Ms. Allred, who marched outside M.G.M. headquarters and declared that Mr. Burnett had “a civic duty” to open his video vault.
.. There could also be reputational costs: An emergence of damning footage might blemish the valuable “Apprentice” brand. And the reality-television industry, with its susceptibility to spoilers and demands for authenticity, is particularly sensitive to issues of discretion and trust.
.. But none would speak publicly, citing nondisclosure agreements with steep financial penalties.
.. There are thousands of hours of footage from “The Apprentice,” most likely stored in hundreds of boxes. Finding scenes with Mr. Trump — let alone footage of some kind of damning utterance — would be no small task.
.. “Even if it turns out that Burnett’s sitting on Trump video that the public really ought to see, if he keeps on cranking out monster hits, this town won’t shun him,”
But one longtime Hollywood executive who knows Burnett well and considers him a friend says that, contrary to some media reports, Burnett is not supporting Trump politically and has, in fact, long been privately appalled by the mogul’s crudeness. “They made a lot of money together,” the executive says. “That’s all.”
.. Since last weekend, when Bill Pruitt, a former Apprentice producer, tweeted in the aftermath of Trump’s lewd and abusive comments about women in old Access Hollywood outtakes that “there are far worse” Trump comments in the Apprentice archives
Another former Burnett producer, Chris Nee, later claimed on Twitter—in a tweet since deleted—that she had heard from Apprentice producers and crew that Trump had been heard using the “N-word,” and that the contractual penalty for any Burnett employee who disclosed proprietary information about the show was $5 million. (Nee later said she had only heard rumors of Trump’s words.) And the Associated Press reported that former crew members, staffers and contestants on the show said Trump used demeaning and sexist language about female contestants, ranked them by breast size and talked about which ones he’d like to have sex with.
.. whatever Burnett’s political or personal beliefs, it would be highly damaging to his standing in the industry—where he has a reputation as the sharpest of deal-makers—if he released proprietary material. “There’s no upside to it,” the executive says. “You erode any trust that anyone ever had in you. Who would ever want to work with you again?”
.. the civil rights lawyer Gloria Allred and representatives of the California branch of the National Organization for Women and the California Democratic Party Women’s Caucus marched to MGM’s headquarters in Beverly Hills to present an open letter demanding release of the tapes as “a civic duty.”
.. “Ethically, I think it’s a very 21st century moment,”
.. Burnett has distilled his business approach in an epigram: “Having the same sales pitch is stupid. Always adjust what you’re saying based on the person you’re hoping will give you their money.”
.. it wouldn’t be surprising if more Trump outtakes surface as they did in the Washington Post on Friday—no matter the potential financial or legal penalty. As the veteran studio lawyer told me, “This is the time when things like this show up in envelopes in the mailboxes of people like you.