The Dangers of Hiring for Cultural Fit

Employers often aim to hire people they think will be a good fit, but their efforts can easily veer into a ditch where new hires all look, think and act alike

What happens when a boss tries to foster a more inviting workplace, but not everyone feels invited?

Employers often aim to hire people they think will be a good “cultural fit,” with attributes that will mesh with a company’s goals and values. But their efforts can easily veer into a ditch where new hires all look, think and act alike. That’s bad for anyone who cares about an office with a mix of races, genders and points of view.

“What most people mean by culture fit is hiring people they’d like to have a beer with,” says Patty McCord, a human-resources consultant and former chief talent officer at Netflix. “You end up with this big, homogenous culture where everybody looks alike, everybody thinks alike, and everybody likes drinking beer at 3 o’clock in the afternoon with the bros,” she says.

Human-resources consultant Patty McCord says some employers err in trying to attract top talent by offering such frills as office ping pong or the latest craft beer. PHOTO: DEVI PRIDE

An alluring culture is a coveted prize in today’s tight labor market, surging to first from fifth place in the last five years as the most important factor in recruiting top talent, according to a 2018 Korn Ferry survey of 1,100 hiring managers. But there’s a difference between cultural frills like office ping pong and craft beer, and deeper ones that mean more. To employees, it means loving a job for more than just the paycheck. And to employers, it means employees will keep working hard even when no one is watching.

Making a good match can be difficult. In a pattern researchers call looking-glass merit, hirers tend to look for traits in candidates that make them feel good about themselves. These may be more nuanced than race or gender. A manager who got bad grades as a college freshman is likely to warm to an applicant who also got off to a rough start, research shows. Or a hirer who attended a low-prestige school may favor applicants who did the same.

“What most interviewers are looking for and acting on is more of an intuitive sense of, ‘Would I get along with this person?’ and that often isn’t very reliable,” says Kirsta Anderson, global head of culture transformation in London for Korn Ferry.

Employees err in taking a job because it offers office ping pong, free lunches or heated toilet seats. Ms. McCord recently met an HR executive who claimed to keep employees happy by serving up the latest craft beers. “Well, that sounds like a fun vacation. I’d probably go to that resort. But that’s not what you’re here to do,” says Ms. McCord, author of “Powerful,” a book on building workplace cultures.

Hiring managers need to go deeper and figure out whether applicants are in sync with more fundamental elements of their culture, Ms. Anderson says. Are they excited about how the company innovates, serves customers or makes a social impact? Will they mesh with the way individuals and teams at the company work, by collaborating or competing? And will they naturally make decisions the way the employer wants—individually or as a group, embracing or avoiding risk?

It isn’t easy to suss out those traits in an interview. Jeanne Leasure, a human-resources executive, recalls interviewing applicants for a job that gave employees a lot of autonomy. She was looking for recruits who were self-starters, but wound up hiring one who turned out to be a lovable slacker. “We hit it off, we had similar personalities,” and the applicant gave convincing answers when she asked him about past accomplishments, she says. But on the job, he didn’t have as much drive as she’d hoped, says Ms. Leasure, who was recently named senior vice president, people, at SpotX, an ad-tech company based in Broomfield, Colo. She has begun asking more probing questions, such as, “What was your work ethic like as a teenager?”

Ad-agency founder Ed Mitzen looks for recruits who are empathetic and at ease in his company’s flat, no-titles, team-based culture. PHOTO:FINGERPAINT

Fingerpaint Marketing is a flat organization with no lofty job titles, and its teams must work smoothly together on tight deadlines. When Ed Mitzen, founder of the Saratoga Springs, N.Y., agency, interviews candidates, he explores whether they’ll be kind to everyone regardless of status, and pleasant to work with. If teammates enjoy working with them, he reasons the team will get more done and do better work.

He screens out big egos partly by asking drivers for his company’s car service how candidates treated them en route to and from the interview. “If they’re a jerk to the car-service guy, that’s a warning sign,” Mr. Mitzen says. He once rejected an applicant partly because he put on airs with the driver and expected him to open the door for him.

“Really? You’re applying for a $150,000-a-year job,” Mr. Mitzen says. “You’re not applying to be ambassador to France. Take it easy.”

The best hires find the company’s business goals motivational, Ms. McCord says. “A big filter for hiring people at Netflix was, were they interested in our goal of making the customer happy?” Ms. McCord says. She invited applicants to see the customer as someone like their mom—not the engineer at the next desk, she says.

Many employers post their cultural values on the wall but fail to make them explicit to job applicants, says S. Chris Edmonds, author of “The Culture Engine.” This can easily lead to misfires. Some 7% of workers ages 24 to 36 say they dislike their employer’s culture so much that they intend to quit their jobs in the next two years, according to a 2019 survey by Deloitte of 13,416 millennial employees.

More young workers are holding employers accountable for their values, and insisting that their companies stand for something, Mr. Edmonds says. Some 32% of millennials say businesses should try to reduce inequality and support better education, but only 16% of the employees say companies are actually doing so, the Deloitte survey shows. And while 27% of millennials think businesses should protect the environment, only 12% believe they’re doing so.

The growing employee activism is marked by walkouts protesting employers’ stance on the environment, immigration policy or use of their technology for military drone strikes. Some 38% of developers have approached their leadership with such misgivings or concerns, according to a recent HackerRank survey of 71,000 software developers.

All that promises to put more CEOs on the hot seat. As employees become more vocal, “C-suite leaders will have to listen,” Mr. Edmonds says. And that, he says, is a good thing: “It helps employers get clearer about, ‘This is what we stand for.’ ”

Jocks Rule, Nerds Drool

Elon Musk, didn’t improve nerds’ image when he tweeted that a diver who assisted in rescuing 12 boys trapped in a cave in Thailand was a pedophile. Mr. Musk later apologized, and said he had been angry with the diver for criticizing Mr. Musk’s design of a mini-submarine to rescue the boys.

.. The notion of nerds being kinder than other men fades faster every day. Part of that has to do with the way nerd culture has subsumed popular culture. Some of the most popular movies in America are based on comic books. If it was a little nerdy to spend too much time on the internet in the ’90s, well, everyone is now on the internet essentially all the time.

.. Nerds are the overdogs now. If they got into tech early, they’re obscenely wealthy, and all of America now likes the stuff they enjoyed as kids. But they’re not wielding that power in a way that is especially kind or thoughtful.

.. So what about their old schoolyard nemeses, those heartless bullies — the jocks?

Well, they suddenly seem pretty great by comparison.

Last week, another N.B.A. player, Stephen Curry, raised over $21,000 through a live-streamed event to help benefit the family of Nia Wilson, a young woman who was stabbed to death at a train station in Oakland, Calif.

In June, the former N.F.L. player-turned-actor Terry Crews gave Senate testimony in which he spoke about having been sexually assaulted and warned against the “cult of toxic masculinity” that led him to believe he was more important than women.

.. And of course there’s Colin Kaepernick, the former 49ers quarterback, who drew national attention to police brutality by kneeling during the national anthem.

.. None of these guys sound like the heartless, monosyllabic brutes pop culture made jocks out to be. They sound like the kind of men who would patiently listen to you and commiserate after a nerd sexually harasses you.

.. These jocks are deeply decent men standing up to bullies in power. Just like nerds in old movies used to do.

Laura Bush: Separating children from their parents at the border ‘breaks my heart’

Our government should not be in the business of warehousing children in converted box stores or making plans to place them in tent cities in the desert outside of El Paso. These images are eerily reminiscent of the Japanese American internment camps of World War II, now considered to have been one of the most shameful episodes in U.S. history. We also know that this treatment inflicts trauma; interned Japanese have been two times as likely to suffer cardiovascular disease or die prematurely than those who were not interned.

.. People on all sides agree that our immigration system isn’t working, but the injustice of zero tolerance is not the answer.
.. . She reported that while there were beds, toys, crayons, a playground and diaper changes, the people working at the shelter had been instructed not to pick up or touch the children to comfort them. Imagine not being able to pick up a child who is not yet out of diapers.
.. Twenty-nine years ago, my mother-in-law, Barbara Bush, visited Grandma’s House, a home for children with HIV/AIDS in Washington. Back then, at the height of the HIV/AIDS crisis, the disease was a death sentence, and most babies born with it were considered “untouchables.” During her visit, Barbara — who was the first lady at the time — picked up a fussy, dying baby named Donovan and snuggled him against her shoulder to soothe him. My mother-in-law never viewed her embrace of that fragile child as courageous. She simply saw it as the right thing to do in a world that can be arbitrary, unkind and even cruel. She, who after the death of her 3-year-old daughter knew what it was to lose a child, believed that every child is deserving of human kindness, compassion and love.

In 2018, can we not as a nation find a kinder, more compassionate and more moral answer to this current crisis? I, for one, believe we can.

Only a Country Like Canada Could Produce a Guy Like Jordan Peterson

There is a certain image that Canada projects to the world, one that is particularly compelling to Americans. It’s the image of Canada as a tolerant, progressive, kind and humanitarian nation, populated by mild-mannered and polite people.

.. The idea of Canada the Good — a Scandinavian-style socialist democracy, with the added bonus of multicultural harmony — is an attractive one, helpful in providing Canadians with some kind of national identity, and left-leaning Americans with a handy rhetorical device for political arguments: Look at what’s possible, right next door!

.. But it’s worth remembering that this image of Canada, currently personified by Prime Minister Justin Trudeau, is a relatively recent construction, largely put forth by Mr. Trudeau’s father, former Prime Minister Pierre Trudeau. Before that — and for most of the intervening years, between Trudeaus — the public face of Canada has looked a lot like, well, Jordan Peterson.

.. Canada is home to many more Jordan Petersons than Justin Trudeaus.

.. Mr. Peterson is — to use one of his favorite terms — something of a national archetype, the default setting of the Canadian male: a dull but stern dad, who, under a facade of apparent normalcy and common sense, conceals a reserve of barely contained hostility toward anyone who might rock the boat.

.. those who make a fuss are bothersome and ignorant at best, and probably dangerous and destructive too.

.. This is how “peace, order and good government” came to be the Canadian answer to “life, liberty, and the pursuit of happiness.”

.. Charisma is suspect here, and when Mr. Peterson uses that word to describe Mr. Trudeau, it’s not a compliment.

.. Suspect, too, is any whiff of revolutionary spirit. Pierre Trudeau might have technically been a liberal, but he was the kind of liberal who declared martial law in 1970 when a bumbling handful of Quebec separatists were deemed enough of a threat to justify suspending civil liberties en masse.

.. Our politics reflect our sense of unease with anything radical.

.. Liberals who think of Canada as a lefty haven should look to our most recent federal election: the New Democratic Party, ostensibly the major party farthest to the left, ran its last campaign on a platform of balanced budgets and fiscal responsibility. Not even the Green Party dares to suggest divesting from Alberta’s oil sands.

.. On every issue, from peacekeeping to pipelines, carbon targets to Indigenous relations, Mr. Trudeau has largely continued the policies set by his predecessor.

.. Canadian conservatism is not brash. It not belligerent, it is not loud. It is not Fox News. But our most popular columnists all deliver the same message: Things are the way they are for a reason. Those who agitate for change are stepping out of line.

.. He reserves particular ire for young activists. I tell 18-year-olds: Six years ago you were 12 — what the hell do you know? You haven’t done anything,” he says. “You don’t have a degree, you haven’t finished your courses, you don’t know how to read, you can’t think, you can’t speak.”

“It’s just not right,” he says, “to tell people in that situation that they should go out and change the socioeconomic structure of the culture!”

.. Delivered as a fiery sermon, this impassioned plea for humility and self-improvement gets laughs from Peterson fans. But in practice, it’s actually an argument for submission to the status quo that would have prevented any number of people, from the Rev. Dr. Martin Luther King Jr. to Emma Gonzales, from ever speaking up.

.. Americans are raised to believe that individuals, even flawed ones, can indeed change the world, and sometimes should. Canadians, for all that we’ve managed to construct a society that Americans sometimes envy, lack this ethic.

.. The resulting mind-set, disdainful of idealism and suspicious of ego, is one we are now, evidently, exporting.

.. Jordan Peterson is considered a heroic figure of historical importance, the man who finally said “Enough!” to political correctness run amok, to mobs of rabid Social Justice Warriors, to an ideologically driven “leftist-Marxist” movement hellbent on destroying Western civilization itself.

.. Mr. Peterson can be more accurately described as a previously obscure Canadian academic who believed, erroneously, that he would soon be forced by law to use gender-neutral pronouns and who refused to bow to that hypothetical demand. The proposed human rights policy that made Mr. Peterson famous is now Canadian law, and no instance of “compelled speech” has occurred as a result of it or resulted in criminal charges, as Mr. Peterson feared. On the issue of legal requirements for pronoun use, things remain the way Mr. Peterson wanted them — the same.

.. Mr. Peterson was taking a stand not against power in that instance but on behalf of it. His acolytes, some of whom might consider themselves to be walking in the tradition of rugged American individualism, should note that they are in fact taking marching orders — “Rules for Life,” no less — from a line-toeing Canadian, preaching a philosophy not of American defiance but of Canadian deference.