Investors have a hard time looking the truth square in the face

Psychologists call this behavior “information avoidance.” You could also call it intentional ignorance.

“It’s a motivated decision to say ‘no’ to learning available but unwanted information,” says Jennifer Howell, a psychologist at Ohio University in Athens, Ohio, who studies the phenomenon. “People avoid information if it’s going to make them feel or behave or think in a way they don’t want to” — especially any evidence that could jeopardize their belief in their competence and autonomy or could require taking difficult or prolonged action.

.. investors check the value of their financial assets much less frequently, on average, in down markets — a behavior the researchers call the ostrich effect.”

.. you can’t tell whether your ideas are valid unless you let them be challenged.

Just as the most partisan voters — of all stripes — shouldn’t remain deaf and blind to evidence that their favorite politicians might be wrong, investors would spare themselves embarrassment and loss by confronting information instead of hiding from it.

.. Finally ask: What conditions or circumstances would it take for me to be proven wrong? If your answer is “none” or “that’s impossible,” you have a severe case of information avoidance. The only cure for that might be the shock of losses that come at you like a bolt from the blue.