Ms. Tippett:He talked about how the prophets are always poets, and it’s with poetic language that they rise above the merely political and have something other than merely political impact. He says that the line we all remember of Martin Luther King is actually a line of poetry. “I have a dream” is actually a line of poetry.
Mr. Rampersad:Yes, a line of Langston Hughes’s poetry.
Ms. Tippett:Is it really? It’s a line of Langston Hughes’s poetry? I didn’t know that.
Mr. Rampersad:Well, I think Langston Hughes always believed that, because he had consistently invoked the motif of the dream in his poetry, in his civil rights poetry. So he always felt that Martin Luther King owed him one.
Ms. Tippett:I see.
Mr. Rampersad: Yeah. But that’s another story.
.. Ms. Alexander: Yes, I think of the Dr. Du Bois — that was always how he was referred to in my family. And I think that was very important because he was someone to be respected, that even though African Americans had attained higher education by the time I was a child, I know that I knew he was the first African American to get his PhD from Harvard University, that it was an extraordinary thing to have become educated in the way that he did, so that we ought to give him that title. And later on, I learned, there are a number of African-American elders of a generation for whom only the letters of their names are what we know. “W.E.B.” That was strategic, a way that he could not be called William or Bill, that someone would have to call him “boy” or call him Dr. Du Bois. It forced the issue of his stature. I think that that interested me a great deal. I remember learning that when I was probably a young teenager. I didn’t read The Souls of Black Folk until I was in college. I remember very much reading it for the first time, sophomore year with Professor Michael Cooke in a big survey course on African-American literature. It was a graduate course and, at that time, the only place that Du Bois was taught alongside Booker T. Washington and other greats of the tradition. I remember thinking, “Oh, not only is he a great man, he’s a beautiful writer” — and how that felt like such a gift that these important ideas came forward to us in language that was unforgettable.
Ms. Angelou: As one of the great thinkers. For a black man at that time, to teach and to learn and to study under those circumstances when people were being lynched, what Dr. Du Bois showed is that he had enormous courage. I would encourage young men and women, black and white and Asian and Spanish-speaking and all, to look at Dr. Du Bois and realize that courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can’t be consistently fair or kind or generous or forgiving — any of those — without courage.
It’s hard to quantify charisma, but by any measure Joel Osteen has some pretty impressive stats. Every week, the man some call “The Smiling Preacher,” draws an estimated 43,500 individuals to his Lakewood Church, which he moved into a former professional basketball stadium just off Houston’s Highway 59 in 2005. Osteen’s weekly sermons are beamed across seven networks in the United States and, by some estimates, reach 95 percent of the nation’s households and more than 150 countries.
The 53-year-old pastor, with his boyish good looks, ubiquitous incisors, and his impeccably coiffed mane of wavy, brown locks, oversees a budget estimated at upward of $70 million. He has penned no less than seven best sellers (most derived from his sermons), has amassed a net worth estimated at $40 million, with book sales and related revenue reportedly exceeding $55 million, and lives in a 17,000-square foot, $10.5 million mansion. All of it is built upon the personality—the words, the wisdom, and in no small part the charisma—of the man the congregants of the nation’s largest charismatic church refer to, simply, as “Pastor Joel.”
So, what is it that makes Osteen different from the rest of us? What is the source of his magical magnetism?
Many—including Osteen himself—might attribute his gifts to the favor of a higher power. After all, charisma, wrote the early 20th century German sociologist Max Weber, who gave the word its most widely used modern definition, is a quality that sets an individual “apart from ordinary men,” and causes others to treat him as “endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities.”
But there’s a small but growing group of individuals who have another explanation. Using brain-scan technologies and modern statistical techniques, a band of committed academics in recent years have set out to decipher that mysterious quality from which legendary leadership is born. And some have reached what a previous generation of observers might have considered a dubious conclusion: That it’s possible not just to reverse-engineer charisma, but that it’s something, at least in part, we might learn to master.
“Charismatic tactics can be taught, and the more charismatic leadership tactics used, the more individuals will be seen as leader-like by others,” says John Antonakis, a professor of Organizational Behavior, and Director of the Ph.D. program in management at the University of Lausanne. (Read the Nautilus feature about how we create charismatic leaders and the dangerous consequences of their power.)
By studying well-known charismatics and replicating their actions in the lab, Antonakis has identified a series of what he calls Charismatic Leadership Tactics (CLTs), which range from the use of metaphors and storytelling, to nonverbal methods of communication like open posture and animated gestures at key moments.
t the request of Nautilus, Antonakis assigned a doctoral student, Benjamin Tur, to sit down and code the first 10 minutes of a 2012 sermon by Osteen, “The Power of I Am,” a speech that Oprah Winfrey says changed her life.
The sermon opens with a photographic montage that includes an image of a smiling Osteen, standing with his photogenic family—son, daughter, and wife—autumn leaves cascading joyfully down around them. It moves to snapshots of his son throwing a football, his daughter kissing a puppy dog, and finally lands on Joel standing with his beautiful wife Victoria, her long blonde hair billowing gently in the wind. The screen cuts to a camera slowly moving over a huge multiracial stadium crowd of all shapes and sizes, panning in and resting with the handsome Osteen. That’s when the magic begins.
Osteen is clad in an impeccable Cerulean blue suit, crisp white shirt and purple, paisley tie, and he is at that very moment, extending his arm and open hand outward toward the screen—toward me—toward all of us—beckoning viewers to join him.
“God bless you! It’s a joy to come into your homes,” Osteen says, pointing his index finger E.T.-like at the viewing audience for just a second, flashing a humble smile, then leaning his right shoulder ever so slightly toward the camera, while blinking his long eyelashes rapidly, as if awakening to a bright, glorious morning. “We love you. If you are ever in our area, please stop by and be a part of one of our services! I promise you we’ll make you feel right at home. Thanks so much for tuning in.”
Osteen shambles over to a wooden podium, places a hand gently on its edge, and tells the audience he likes to start with “something funny.”
“I heard about this 92-year-old man,” Osteen begins. “He wasn’t feeling up to par and he went to the doctor for a checkup. A few days later the doctor saw him walking in the park. He had this beautiful young lady by his side and he seemed as happy as can be. The doctor said, ‘Wow you sure are feeling a lot better aren’t you!’ He said, ‘Yes, doctor, I’m just taking your orders. You said, ‘Get a hot mama and be cheerful.’ The doctor said, ‘I didn’t say that, I said ‘You got a heart murmur be careful!’”
With the tone set, Osteen is off, exhorting his followers to hold their Bibles aloft, repeat a prayer, and then launching into an inspirational message.
Right out of the gate, Osteen is using three of Antonakis’ identified tactics: an animated voice, facial expressions, and gestures. All three figure in Osteen’s opening, even before he has launched into his actual sermon. Taken together, the gestures cue the audience that they have arrived on friendly territory, and encourage them to let down their guards. Osteen begins his sermon. “I want to talk to you today about the power of I am,” he says. “What follows these two simple words will determine what kind of life you live. I am blessed. I am strong, I am healthy. Or, I am slow, I am unattractive, I am a terrible mother. The I ams that are coming out of your mouth will bring either success or failure.”
To connect through a verbal message, Antonakis says, a leader must do three things. He must
- “frame” a vision or paint a picture by using metaphor or stories. He must
- express sentiments of the collective. Finally, he must
- deliver it all in an in animated and passionate way. In the minutes that follow, Osteen will continue to do all three.
Of the 12 different CLTs that Antonakis and Tur look for, nine are verbal. They are:
- metaphor and comparison,
- rhetorical question,
- lists and repetitions,
- moral convictions,
- expressing the sentiments of the collective,
- setting high and ambitious goals, and
- creating confidence that goals can be achieved.
Osteen uses on average one charismatic verbal tactic every two sentences. By comparison, Martin Luther King’s “I Have a Dream” speech has well over three times as many verbal signaling techniques per sentence—his language is infused with powerful imagery and metaphor. “Osteen’s speech is rather average when it comes to use of verbal signaling techniques,” the academics say.
But Osteen makes up for his relative poverty of verbal CLTs by the way he delivers his sermon. He takes full advantage of the medium of the television, which allows us to watch him up close.
Antonakis and Tur say that Osteen shows an open body posture and uses representative gestures at key moments; for instance, when he says, “I am so old,” he mimics wrinkles at the corner of his eyes. There is also his voice. He displays variation both in term of pitch and speed, slowing down, using pauses or speeding up. “Like MLK, his voice sometimes vibrates in this preacher style,” Antonakis and Tur say. Finally, there is Osteen’s facial expression. “He is smiling constantly and accompanies that by raising his eyebrows, making his face more expressive.”
In conclusion, say Antonakis and Tur, the handsome Osteen “embodies his speech and smiles constantly throughout the talk. This combination of nonverbal behavior makes the speech captivating for the audience.”
Southern denominations faced enormous social and political pressure from plantation owners. Public expressions of dissent on the subject of slavery in the South were not merely outlawed, they were a death sentence.
.. Baptist ministers who rejected slavery, like South Carolina’s William Henry Brisbane, were forced to flee to the North. Otherwise, they would end up like Methodist minister Anthony Bewley, who was lynched in Texas in 1860, his bones left exposed at local store to be played with by children.
.. Generation after generation, Southern pastors adapted their theology to thrive under a terrorist state. Principled critics were exiled or murdered, leaving voices of dissent few and scattered. Southern Christianity evolved in strange directions under ever-increasing isolation. Preachers learned to tailor their message to protect themselves. If all you knew about Christianity came from a close reading of the New Testament, you’d expect that Christians would be hostile to wealth, emphatic in protection of justice, sympathetic to the point of personal pain toward the sick, persecuted and the migrant, and almost socialist in their economic practices. None of these consistent Christian themes served the interests of slave owners, so pastors could either abandon them, obscure them, or flee.
.. What developed in the South was a theology carefully tailored to meet the needs of a slave state. Biblical emphasis on social justice was rendered miraculously invisible. A book constructed around the central metaphor of slaves finding their freedom was reinterpreted. Messages which might have questioned the inherent superiority of the white race, constrained the authority of property owners, or inspired some interest in the poor or less fortunate could not be taught from a pulpit. Any Christian suggestion of social justice was carefully and safely relegated to “the sweet by and by” where all would be made right at no cost to white worshippers.
.. Stripped of its compassion and integrity, little remained of the Christian message. What survived was a perverse emphasis on sexual purity as the sole expression of righteousness
.. Guarding women’s sexual purity meant guarding the purity of the white race.
.. Graham never made any difficult statements on race, never appeared on stage with his “black friend” Martin Luther King after 1957, and he never marched with King. When King delivered his “I Have a Dream Speech,” Graham responded with this passive-aggressive gem of Southern theology, “Only when Christ comes again will the little white children of Alabama walk hand in hand with little black children.”
.. There is no changing the white evangelical movement without a wholesale reconsideration of their theology.
.. Why is the religious right obsessed with subjects like abortion while unmoved by the plight of immigrants, minorities, the poor, the uninsured, and those slaughtered in pointless gun violence? No white man has ever been denied an abortion. Few if any white men are affected by the deportation of migrants.
- .. The father was a powerful evangelist who turned evangelicalism into the dominant spiritual impulse in modern America.
- His son is—not to put too fine a point on it—a political hack, one who is rapidly rebranding evangelicalism as a belief system marked not by faith, hope, and love but by fear of Muslims and homophobia.
.. Graham got into bed with the wrong man in Richard Nixon. And while he must be praised for integrating his revivals (which he called crusades) and for inviting the Reverend Martin Luther King Jr. to deliver an invocation at his massive New York City crusade in 1957, he was missing in action when it came to civil rights legislation.
.. After King imagined in his 1963 “I Have a Dream Speech” a “beloved community” in which “little black boys and little black girls will join hands with little white boys and white girls,” Graham dismissed that dream as utopian. “Only when Christ comes again will the little white children of Alabama walk hand in hand with little black children,” he said.
.. ultimately chastened by his chumminess with Nixon
.. worked hard to transcend the racism and anti-Semitism that swirled around him as a farm boy in North Carolina
.. understood (at his best) that the Christian message (at its best) is about love rather than fear, inclusion rather than exclusion.
.. When asked to join in common cause with Jerry Falwell after the foundation of the Moral Majority in 1979, Graham refused to yoke his organization to the cultural wars of the Religious Right and the Republican Party.
.. Shortly after 9/11, Franklin Graham provided the sound bite of today’s culture wars when he denounced Islam as “a very wicked and evil religion.” He later became thestandard bearer for the view that Islam is, in his words “a religion of hatred . . . a religion of war.”
.. In addition to purveying the birther nonsense
.. suggested that President Barack Obama was not a Christian and might in fact be a secret Muslim.
.. he demonstrates no awareness of the ways in which his political pronouncements are breaking down the evangelical witness his father devoted so much energy to building up.
.. During World War II era, European churches were hurt badly by the affiliation of Christianity with right-wing political movements
.. Americans witnessed a powerful religious revival after the war, thanks in part to Billy Graham. That revival is over. Religion is now declining in the United States, and evangelicalism with it
.. the portion of white evangelical Protestants in the United States declined from 23 percent to 17 percent.
.. 27 percent of Americans describe themselves as “spiritual but not religious” and another 18 percent as “neither religious nor spiritual.”
.. There are many reasons for this decline in religious believing and belonging. But the most important in my view is the increasing identification of the Christian churches with right-wing politics.
.. Reinhold Niebuhr, who criticized Graham for his “pietistic individualism” and his neglect of social sin.
.. stuck for the most part to his simpler message that the world would be saved only through individual regeneration.
.. mistake the gospel of Christ for the gospel of American civilization.
.. Graham had a humility almost entirely lost among the public preachers of our day, his eldest son included.