some of this growth can be traced to the rise of dress-code-allergic startups and a more casual attitude about business attire overall. But whether you’re an executive or an intern, a backpack suits the densely stacked schedule many men now face. “We think about how a man is living his everyday life,” Ms. Patel said, describing the thought process behind the store’s selection of bags. “We look at functionality: Does it fit his laptop and workout gear—how about a water bottle?” A briefcase can get you to the office and back, but what if you have tennis at 8 a.m., meetings all afternoon and ceramics class at 7 p.m.? A backpack, she added, better targets a modern man’s needs.
.. And while carrying a briefcase leaves you with a single free hand—a hand unable to simultaneously text and funnel caffeine down your throat—a backpack schleps all your stuff and equips you to furiously multitask.