The Revenge of the Lesser Trumps

They’re imitators. They’re operators. And they’re turning their teacher’s lessons against him.

The problem with being Donald Trump isn’t just being Donald Trump. It’s all the other, lesser Trumps around you. It’s the versions of yourself that you create, the echoes of yourself that you inspire. They’ll devour you in the end.
.. From the master she learned how to draw and hold the spotlight: Mete out revelations. Hurl accusations. Contradict yourself. Leave everyone gasping, gawking and coming back for more.
.. “Trump and Omarosa Are Kindred Spirits” reads the headline on a new Bloomberg column by Tim O’Brien
.. The president, he notes, was “fascinated by her self-absorption and nastiness.” Trump stares into every mirror he passes.

“She may be the purest of all the Trump characters,” an unnamed former Trump administration official told Axios’s Jonathan Swan. “She may be the most Trumpian.” No maybe about it.

She made secret tapes, just like Michael Cohen, Trump’s former lawyer. No one should be surprised, least of all Trump. When you grease the walls of your sanctum with lies and put fun-house mirrors everywhere, is it any wonder that the dazed people inside try to protect themselves with a lifeline like proof?

And didn’t Trump himself record people who called him at Trump Tower and later taunt James Comey by suggesting that he had audio of their conversations? Imitation isn’t just the sincerest form of flattery. It’s the cleverest kind of revenge.

Ask Michael Avenatti, Stormy Daniels’s lawyer. He’s flirting with a presidential bid or at least realizing that such a flirtation is a brand multiplier. Last week he visited Iowa, and not for the soybeans. He made a big speech. Said that when they go low, he’ll go subterranean. He’ll tunnel. He’ll spelunk.

He’s not just Trump’s adversary. He’s Trump’s analogue, with a similar timbre and bag of tricks. Like Trump, he vents his scorn in crude put-downs. Like Trump, he views media ubiquity as a credential in its own right.

.. Avenatti was “a perfect foil for Trump, because he actually sees the world just like Trump does.”
.. In a way, Cohen sort of is Trump, too, with shady ties, bendy rules and limber ethics. His exposure is now Trump’s vulnerability. There’s actually a scene in Manigault Newman’s book where she and Cohen watch Trump eat a piece of paper rather than leave it around for presidential record-keepers.
.. Manafort faked an altitude of affluence that he no longer possessed, forgoing any salary as Trump’s campaign chairman, because he suspected that this would impress Trump, who has exaggerated his own wealth.
  • His hunger for attention became Rudy Giuliani; his
  • thirst for pomp, Scott Pruitt; his
  • taste for provocation, Avenatti; his t
  • alent for duplicity, Manigault Newman.
They’re an army of emulators, adding up to Trump. And they’re on the march.

The Donald Trump Gold Rush

But who’s laughing now? Upon exiting his job he apparently had his pick of posh lecture-circuit agents, one of whom told Mike Allen of Axios that Spicer scoffed at the suggestion that he might be worth only $20,000 to $30,000 per speech, which is what other former press secretaries made.

.. Ask Anthony Scaramucci. He was sent packing after just 10 profane and ignominious days as the White House communications director, and what do you suppose he did? Change his name and enter the political equivalent of witness protection? Retreat to a monastery for prayerful atonement until the shame dissipated?

.. For decades, it has been customary for the former attendants of presidents and presidential candidates to cash in. The Clintons were a money train with no shortage of passengers, and Bill and Hillary themselves never shrank from turning political pain into financial gain. She’ll mint fresh millions from her new book, “What Happened,” and from engagements to promote it.

.. They weren’t idealists in grateful thrall to some coherent vision or exalted principles that he was advancing. They were more or less flunkies for a bully whose top priorities have always been an immense fortune and immeasurable celebrity, though not necessarily in that order. Spicer and Scaramucci are paying their onetime boss the highest of compliments. They’re emulating him.

.. Mike Flynn ..  He’s weighed down by actual scandal, while Spicer and Scaramucci are weighed down only by their volitional debasement, and that’s apparently no drag at all.
.. The ethos of enrichment in this administration starts at the very top, with Trump and his family, for whom the presidency represents the ultimate branding opportunity.
.. This separates Trump from his predecessors, none of whom had or held onto the array of business interests that remain in his possession, managed by his flesh and blood. And he’s hardly shy about advertising that empire. He and members of his cabinet swan and sup at the Trump International Hotel in Washington whose earnings since his inauguration have handily exceeded expectations.
.. Of course the initiation fee to join Mar-a-Loco doubled shortly after his election, to $200,000
.. To judge by what has happened in only its first seven and a half months, the office’s degradations under Trump may well include its commercialization beyond anything seen before.
.. And the marketability of the Trump clan and those around them proves anew that visibility and notoriety are their own rewards, regardless of how they come about
.. No matter what people thought of him, they wanted to ogle him, and he’ll be merrily monetizing that for some time to come.

So will Spicer, who at least had the good sense to turn down an offer from “Dancing With the Stars,” which is more than Energy Secretary Rick Perry can say.

.. “His name ID is massive,” said the speaking agent who talked with Mike Allen, referring to Spicer. “He’s obsessed with that.”

.. Spicer bragged to Allen about how his White House press briefings had been nightly prime-time viewing in parts of Europe. “I’m one of the most popular guys in Ireland,” he crowed.

.. So what if he trashed his previous reputation as a reasonably straight shooter? Who cares if he spread the lies of a serial fabulist? That’s entertainment! And it’s lucrative.

I hope he goes on to make a tremendous amount of money,” Scaramucci told reporters as Spicer left the White House. What a poignant farewell. And what a perfect tell.