How Duracell created one of the top YouTube bumper ads: 1 campaign success story, 3 viewpoints

With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find some of the top six-second ads on YouTube. Behold our inaugural YouTube Ads Leaderboard: Bumper ads edition, which celebrates 20 brands from around the globe that are delighting viewers with snackable spots.

What goes into building one of the top YouTube bumper ads? We sat down with the team behind one of the winners—Duracell’s “Slamtone”—to dig into the video advertising strategy behind their success.