Running negative ads that have enough of a kernel that you can keep a straight face, though others might say you were taking liberties
Ran ads arguing that an opponent sold ads for Penthouse (a scientific journal owned by Omni magazine, which owned Penthouse).
I “own” my ads. Every candidate signs off on the ads.
Defense: It was a very tough year, you can’t let opponent “hang around” after Labor day.
Implied that an opponent was drunk when accident occurred (knew had a few DUIs, but not necessarily then).
Are there any boundaries? Have you ever written a script that goes too far?
The voters set the limit. You can’t run ads that don’t work, that are not believable. Candidate have a brand. You can’t run ads contrary to their brand.
An opponent committed suicide.
Rush Limbaugh is my hero (42 min)
I would be to the right side of the Freedom Caucus.
Litmus Test: abortion, guns
- very conservatives: 20-50%
- somewhat conservative: 25%
- establishment: 25%
- 80% approval rating
- 1/3 of the party would leave with Trump