I saw how many people sort of said, “Why should we change our company that’s been so successful for a future we don’t quite understand?” One had to paint the future in a very personal way. I mean, I had to use our own employees to say, “Look, your own eating and drinking habits are changing. If your eating and drinking habits are changing, as evidenced by A, B, C, and D” — which I was observing at work — “why do you believe the rest of the consumers out there, their habits are not changing?”