Marketing Features vs Benefits – Are You Using the Right Approach?

Step 1

Where are your best customers, who view your products/services as an investment, rather than a cost?

Step 2

Figure out why they buy your product/service in the first place, before digging deeper on why you. In hosting, that starts with why managed WordPress hosting is better than shared hosting or DIY. Then, it goes to why Kinsta vs. any other managed WordPress host.

Step 3

Goes into walking through a day in that person’s life to figure out what they’re trying to do, what they’re trying to accomplish, and what’s preventing them from doing that.