Warning! Everything Is Going Deep: ‘The Age of Surveillance Capitalism’

Deep learning, deep insights, deep artificial minds — the list goes on and on. But with unprecedented promise comes some unprecedented peril.

Around the end of each year major dictionaries declare their “word of the year.” Last year, for instance, the most looked-up word at Merriam-Webster.com was “justice.” Well, even though it’s early, I’m ready to declare the word of the year for 2019.

The word is “deep.”

Why? Because recent advances in the speed and scope of digitization, connectivity, big data and artificial intelligence are now taking us “deep” into places and into powers that we’ve never experienced before — and that governments have never had to regulate before. I’m talking about

  • deep learning,
  • deep insights,
  • deep surveillance,
  • deep facial recognition,
  • deep voice recognition,
  • deep automation and
  • deep artificial minds.

..Which is why it may not be an accident that one of the biggest hit songs today is “Shallow,” from the movie “A Star Is Born.” The main refrain, sung by Lady Gaga and Bradley Cooper, is: “I’m off the deep end, watch as I dive in. … We’re far from the shallow now.”

.. We sure are. But the lifeguard is still on the beach and — here’s what’s really scary — he doesn’t know how to swim! More about that later. For now, how did we get so deep down where the sharks live?

The short answer: Technology moves up in steps, and each step, each new platform, is usually biased toward a new set of capabilities. Around the year 2000 we took a huge step up that was biased toward connectivity, because of the explosion of fiber-optic cable, wireless and satellites.

Suddenly connectivity became so fast, cheap, easy for you and ubiquitous that it felt like you could touch someone whom you could never touch before and that you could be touched by someone who could never touch you before.

Around 2007, we took another big step up. The iPhone, sensors, digitization, big data, the internet of things, artificial intelligence and cloud computing melded together and created a new platform that was biased toward abstracting complexity at a speed, scope and scale we’d never experienced before.

So many complex things became simplified. Complexity became so fast, free, easy to use and invisible that soon with one touch on Uber’s app you could page a taxi, direct a taxi, pay a taxi, rate a taxi driver and be rated by a taxi driver.