Affective Labor – produce or modify emotional experiences

Affective labor is work carried out that is intended to produce or modify emotional experiences in people.

.. A worker with a good attitude and social skills is another way of saying a worker is adept at affective labor

..  His construction of affective labor is concerned with its role as an enabler for a larger capitalist superstructure, where the reduction of alienation is a precondition for the elimination of dissent. Affective labor is part of a larger activity where the population is distracted by affective pursuits and fantasies of economic advancement.