.. Over the past five years, college administrators have started paying far more attention to supporting low-income students, said Kevin Kruger, president of Naspa-Student Affairs Professionals in Higher Education. This, he said, is the product of a variety of factors, including better data about the “shocking prevalence of food and housing insecurity,” bigger gaps between Pell Grant assistance and the actual cost of an education, and the recognition that completion rates of low-income students continue to lag at a time when more such students are going to college.
.. “There’s an acknowledgment that financial aid is not enough sometimes,” Kruger said. “Some of the barriers to completion for low-income students go well beyond tuition, and they often go to basic needs. There’s a recognition that a small financial crisis of between $200 to $400 may be enough to derail a student’s enrollment.”
.. The college is in a tough spot. Though expensive to attend, it is not wealthy, with an endowment of $112 million and a heavy dependence on tuition for its operating expenses. Though it received a big chunk of attention, the detergent-and-softener demand might be one of the easiest for the college to meet. Others, such as providing housing for students during winter break and hiring new employees to focus on equity issues, would have a higher price tag.