Yes, Even Your Company Video Needs Conflict
If a company doesn’t set up conflicts before addressing how their brand handles those issues, the content they’re producing ends up predictable, dry, and boring. If the stakes are low, the content risks resembling a laundry list of bland talking points: “We’re the best!” and “You should really work with us.” It’s immediately lost in the noise of an oversaturated market.
But, if a company instead 1) successively introduces problems, and then 2) passionately showcases how their team attacks those problems, the stories they tell are likely to be bold and unique to their brand.
.. Stories need to be transformative. What makes a story transformative is when it solves a problem that exists because of conflict.
.. It might make you feel vulnerable to discuss hindrances, but it will ultimately make your solutions stronger and your company’s story more human.