Women Who Make First Move in Online Dating Are Rewarded, Study Finds

It found that women who sent the first message were 2.5 times more likely to receive a response than men who did the same. And the men the women contacted were more “attractive,” as determined by how other users rate the men’s profiles for both looks and content.

.. OkCupid, which said it has 1.5 men for every woman on the site, said both men and women are aspirational in whom they approach — men send messages to women 17 percentage points more “attractive” than themselves, while women send messages to men 10 percentage points higher. So a woman who simply sifts through her inbox is most likely fielding entreaties from men less attractive than she is, while she’s most likely to get a response if she contacts a more attractive man.

.. About 12 percent of first messages men send turn into a date, while 30 percent of women’s first messages end up in a date, the site said.

.. Bumble requires women to flip the presumption that men are the dating aggressors. After a man and a woman indicate mutual interest in each other’s profiles, they’re both notified that there has been a match — but only women can send the first message. That makes women more confident and empowered, while the men are more flattered and relaxed, Ms. Wolfe said.