With a Tap of Taylor Swift’s Fingers, Apple Retreated
When Apple’s $10-a-month subscription plans kick in, the company has said it will pay at least 71.5 percent of the revenue in royalties.
Part of the reason Ms. Swift has been able to challenge the status quo is that she holds an unusual amount of control over her music: Big Machine is independent, and her family owns part of the company. It is a different situation for most artists signed to bigger labels, which often control distribution rights to their recordings, music executives said.