Why give away your work for free?
“Most people who download the book don’t end up buying it, but they wouldn’’t have bought it in any event, so I haven’’t lost any sales, I’’ve just won an audience. A tiny minority of downloaders treat the free e-book as a substitute for the printed book–those are the lost sales. But a much larger minority treat the e-book as an enticement to buy the printed book. They’re gained sales.