What Is Up with Facebook’s Algorithm Lately?
This morning, Matt Lewis offers an observation about Facebook that I’ll bet will leave a lot of writers and publications nodding in agreement: “My beef w/ Facebook is that it’s a waste of time for me as a content creator. Here’s an example: I have about 13.4K total page ‘likes.’ Yet, this post (which is substantive, but/and not provocative or flashy) reached just 328 people.”
Jonathan Franks offers a cynical thought: “I think the real problem is you don’t write the kind of content Facebook’s algorithm wants — if you were to write something irresponsible like ‘Pelosi operates heroin den in pizza parlor’ it would go nuts, and therein lies the problem!”
Author Christi Daugherty offers a perhaps-exaggerated example that suggests the social-media site is algorithm-ing itself into uselessness: “All authors are having this right now. Facebook won’t even show our content to people who have specifically followed us and asked to see this content. Followers are saying ‘Show me things from this author’ and Facebook is like ‘How about a Nazi meme from your cousin instead?’”