Vice Has Many Media Giants Salivating, but Its Terms Will Be Rich
Mr. Smith contends Vice is different. The company’s finances are private, but a person familiar with its business said it expected to generate about $500 million in revenue in 2014. A vast majority comes not from online news content but from videos created to resemble news content, paid for by companies like Intel and AT&T.
.. “When you’re in the digital space and you’re looking for clicks the idea is to just be noisy,” he said. “That impacts not only the subjects of your story but the way you tell a story. It’s different when you have someone sit down to a half-hour or hour show.”