Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice.

We are in the Age of Authenticity, where “be yourself” is the defining advice in life, love and career. Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. As Brené Brown, a research professor at the University of Houston, defines it, authenticity is “the choice to let our true selves be seen.”

.. But for most people, “be yourself” is actually terrible advice.

.. “Deceit makes our world go round,” he concluded. “Without lies, marriages would crumble, workers would be fired, egos would be shattered, governments would collapse.”

.. High self-monitors advance faster and earn higher status, in part because they’re more concerned about their reputations. And while that would seem to reward self-promoting frauds, these high self-monitors spend more time finding out what others need and helping them.

.. sincerity. Instead of searching for our inner selves and then making a concerted effort to express them, Trilling urged us to start with our outer selves. Pay attention to how we present ourselves to others, and then strive to be the people we claim to be.

.. younger generations tend to be less concerned about social approval. Authentic self-expression works beautifully, until employers start to look at social media profiles.

.. No one wants to hear everything that’s in your head. They just want you to live up to what comes out of your mouth.