Trump is running as Trump. Surprise!
The other major example of doing what’s always worked is the ad hominem attack on big-dog opponents. It worked in the primaries. Trump went after one leading challenger after another, knocking them out sequentially.
.. More riskily, Trump is now going toe-to-toe with a sitting president.
.. Barack Obama is no Jeb Bush. He’s not low energy. He’s a skilled campaigner who clearly despises Trump and relishes the fight.
.. His dabbling in conspiracy, from Ted Cruz’s father’s supposed involvement in the Kennedy assassination to Vince Foster’s (“very fishy”) suicide. All of which suggests, and cements, the image of a man who shoots from the hip and is prone to both wild theories and extreme policies.