think with Google: What These 3 Auto Trends Mean For Brands

As a resource to whittle down a car shopper’s consideration set, video is invaluable. Consider creating content around the five popular video styles (

test drives,

walk-around,

feature highlights,

reviews,

safety tests

), which allows shoppers to research by simply hitting play, and make sure it’s optimized for mobile. Mercedes-Benz’s example illustrates how marketers can be there in shoppers’ which-car-is-best moments in creative, digital-first ways.