The Princess Revolution

Pink is for boys and blue is for girls.

That was the rule for dressing infants back in 1893, as one woman explained it that year to The New York Times. “Of course,” she said. “Why, if everyone chose a different color, baby clothes would be all mixed. Always give pink to a boy and and blue to a girl.”

It wasn’t until the 1940s that cultural norms flipped

.. There’s no reason boys should like dogs but not cats.”

.. “The boys’ penguins were fatter and wearing sunglasses,” she told me, “and the girls’ penguins were skinnier with eyelashes, rosy cheeks, and lips. I was like, ‘Man, those are penguins! This is messed up!’”

.. Another entrepreneur in this space is Rebecca Melsky, who became frustrated when she couldn’t find any outfits featuring some of her then-2-year-old daughter’s favorite things—like trains, for instance—on clothing marketed for girls, at a time when her daughter only wanted to wear dresses.

.. today’s movement has extended beyond a resistance to pink or princess-themed attire among parents of girls, and is aimed more squarely at inclusivity and more broadly redefining what’s available for all children to wear.

.. I don’t think we hold boys to a very high standard in society to be kind and loving,