The new Facebook bargain
What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution.
.. As a creator, you should be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share.
This is a concise and honest assessment of what you do when you attempt to “promote” anything on Facebook: You are entering it into a direct contest—for attention and action—with everything else that people post to Facebook.
.. The words “publish” and “publisher” do not appear once in the January post; the word “creator” is not used in the December post. Was there a meeting? Maybe!